CASE STUDY

Maximizing WellRight’s ROI With PPC

See how Solurein helped WellRight achieve a 142K increase in impressions, 1.89% CTR growth and a 1.6X ROAS through strategic PPC campaigns.

WellRight is a leading provider of customizable corporate wellness solutions, designed to help organizations foster healthier, happier workplaces. From fitness challenges to mental health resources, WellRight’s platform is tailored to meet the unique needs of every client, which makes it a trusted partner for companies striving to enhance employee well-being.

Due to our past collaborations, WellRight asked us for support in taking their marketing efforts to the next level – and we were thrilled to collaborate on the opportunity to amplify their brand and drive measurable results!

THE CHALLENGE

Generating Leads Through PPC

Although WellRight had established a strong presence in the wellness space, they aimed to broaden their audience and drive more qualified leads through PPC campaigns.

Having partnered with Solurein on other content marketing initiatives — including search engine optimized blogs, eBooks and interactive content — they turned to us for a new challenge: making their PPC efforts more impactful and cost-effective.

THE SOLUTION

PPC Campaign Strategy

Cost Analysis

Performance Optimization

A/B Testing

Solurein leveraged a multi-faceted approach: We focused on both short-term lead generation and long-term brand awareness, ensuring WellRight’s PPC campaigns delivered on multiple fronts.

First, we conducted an in-depth audit of WellRight’s previous campaigns to identify gaps and opportunities. This allowed us to develop a data-driven strategy focused on targeting high-intent keywords and refining audience segmentation. Our team collaborated closely with WellRight to ensure ad creatives and messaging aligned with their brand voice and resonated with their target audience. By implementing rigorous A/B testing, we were able to fine-tune every element of the campaign, from headlines to visuals, ensuring optimal performance.

Additionally, our ongoing performance monitoring allowed us to adapt quickly to changing trends, ensuring continuous improvement in key metrics. Our efforts both enhanced lead generation and bolstered WellRight’s brand presence in a competitive marketplace.

THE OUTCOME

Quantitative Success with Data-Driven Strategy

142K

increase in impressions.

1.89%

CTR growth.

1.6X

Return on Ad Spend (ROAS).

WellRight saw significant improvements quarter-over-quarter across key metrics:

Impressions: increased 142,000, reaching a total of 188,000.
Clicks: Increased 1,672, amounting to 6,135 total clicks.
Clickthrough Rate (CTR): Improved 1.89% to 4.59%.
Cost Efficiency:
- CPC (Average Cost-Per-Click) dropped to $2.34, saving $0.77 per click.
- CPM (Cost-Per-Thousand Impressions) fell to $76.11, a reduction of $199.
- Conversions: Jumped to 9.00, an increase of 3.54, while the Cost per Conversion dropped to $1,590, saving $731 per conversion.
Conversion Rate: Grew 0.79% to 1.15%.
Return on Ad Spend (ROAS): Grew 0.90X in returns, improving 1.6X.
Impression Share: Gained 6%, reaching 18.9%, solidifying a stronger position in the market.

By maximizing ROI and driving substantial improvements across key metrics, Solurein empowered WellRight to achieve both immediate and long-term success in their PPC campaigns.

Ready to take your business to new heights? Partner with us to transform your vision into a campaign that drives results!