YouTube Marketing Services
YouTube is the largest video platform on the web, the second-largest search engine after Google Search and the second-biggest social media channel after Facebook.
With hundreds of millions of daily active users, YouTube is a hub for influencer marketing and digital advertising, and a key component of any comprehensive digital marketing strategy.
Video, search, social media are three of our core competencies at Solurein, and we put them to good use for your brand with our YouTube marketing services, enhancing your online presence through targeted YouTube promotion and video promotion strategies that drive results.
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Full-Service YouTube Marketing
Solurein is an end-to-end digital marketing agency that can cover every facet of your YouTube marketing strategy to maximize your reach and engage your target audience.
We don’t just refine your target audience or develop a full content marketing strategy — our YouTube marketing service includes video production, optimization, distribution, analytics and even advertising services. That means there’s no element of YouTube marketing we can’t handle, from YouTube ad campaigns to YouTube channel management.
There are video marketing tactics for every stage of the sales funnel, and almost all of them start with your company’s YouTube channel. Our expertise in YouTube video promotion and YouTube strategy ensures that your content not only reaches your audience but also converts viewers into subscribers and customers.
Why Your Company Needs a YouTube Channel
If you want to join digital marketing giants like Apple, Disney, Coca-Cola, Microsoft, and more, your company needs a YouTube channel. Embracing YouTube opens doors to influencer marketing opportunities, YouTube promotion services and access to YouTube analytics that can inform your marketing efforts.
If you want to reach some of the hundreds of millions of people who access the app daily, your company needs a YouTube channel.
If you don’t take advantage of this platform — whether because you don’t feel you have the expertise to be a YouTube marketer or aren’t sure what goes into video production — you’ll miss out on a significant portion of your target audience. Partnering with a YouTube marketing company like Solurein can bridge that gap.
Furthermore, videos create engagement opportunities that other media types can’t match. A YouTube video engages multiple senses and appeals to large groups of people, encouraging discussion and interaction in the comments.
Still not convinced? Here’s one more statistic for you: The top YouTube channel by revenue made $54 million in a single year. There are a lot of opportunities for success on this platform — all you need to do is team up with a YouTube advertising agency that can help you find them.
VIDEO CREATION
Don’t have the time, resources, or expertise to write, film and edit your own YouTube video? Solurein’s full-service creative team is here to help with all aspects of video creation and video promotion.
Our YouTube marketing services start with a full team of videographers, producers, editors, on-screen talent, voice-over presenters, scriptwriters and graphic designers. Together, they create polished video content for every stage of the sales funnel:
- Social engagement videos.
- How-to videos.
- Whiteboard videos.
- Event coverage.
- Video blogs.
- On-site interviews.
- Vox pops.
- Corporate promos.
- Video ads.
- Video testimonials.
- Training videos.
- Much more.
After all, you can’t compete on the world’s largest video platform and become a standout YouTube marketer without great video content. Whether you’re interested in producing YouTube Shorts or full-length tutorials, we’ve got you covered.
VIDEO SEO
Search engine optimization (SEO) isn’t just for blogs. This digital marketing tactic also helps potential viewers find your video content more easily. Essentially, YouTube SEO gets you in front of the right people at the right time, enhancing your YouTube marketing efforts.
Of course, ranking well on YouTube is as challenging as it is important. The platform draws hundreds of millions of daily active users who consume more than 1 billion hours of content every day. Make sure some of that content is yours.
But how do you know if your video content will make the cut? Variables include:
- Total views.
- Average view duration.
- Video length.
- Keywords used in titles, captions, tags, descriptions, categories and channel pages.
- Backlinks and embeds.
- Positive vs. negative engagements.
- Engagements (click-through rates, likes, comments, shares, subscriber rates).
- Channel authority.
- Days since published.
- Video description length.
- Much more.
At Solurein, our social media marketing experts focus on YouTube optimization tactics like curating playlists, checking for keyword inclusion, promoting videos across other content channels, engaging subscribers and more. Our videographers, meanwhile, prioritize video optimization with editing techniques that keep viewers engaged until the very last frame. We track key metrics every step of the way and quickly pivot our marketing strategy as needed.
VIDEO DESCRIPTION COPYWRITING
Artificial intelligence and machine learning have made it easier than ever to understand audio and video marketing and advertising content. Nevertheless, YouTube SEO and well-written video descriptions remain extraordinarily important in YouTube and Google searches.
That’s why our social media marketing strategists and content writers frequently collaborate to create keyword-optimized video descriptions. We pay special attention to factors such as the length of the description, the inclusion of primary and secondary keywords, link placement and other textual aspects that influence a video’s ranking on YouTube.
We can also create keyword-optimized landing pages that embed your YouTube content. This will make your content more discoverable via Google Search while helping to drive up overall video engagement. These efforts can help build brand awareness, improve lead generation and ultimately improve conversions.
Video Syndication and Distribution
In addition to creating video descriptions and landing pages that will make your content more discoverable via search, we can help distribute your video content by promoting it across other social networks and via email. This process is sometimes referred to as video syndication and is a crucial part of an effective YouTube marketing campaign.
Our YouTube video marketing service can also include pay-per-click (PPC) advertising. Whether through Google’s Display Ad network, Facebook marketing, LinkedIn ads or other platforms, we can help you manage your PPC video ad campaigns to ensure that your content reaches the right audience at the right time.
YOUTUBE ADS
At Solurein, our YouTube marketing services can include video advertising. We can strategize, script, produce and edit your YouTube ad or entire advertising campaign. If you’re looking for banner ads that display in the frame, we can design those, too.
Our digital marketing experts and PPC consultants can then help you manage your YouTube advertising campaigns by refining the target audience for your ad, assisting with the cost-per-view bidding process, choosing the ideal ad format based on your budget and expectations and more.
Create. Promote. Manage. Win.
As a full-service digital marketing agency and a proud group of YouTube marketing professionals, we’re uniquely qualified to help you with every component of YouTube marketing: Content creation, search engine optimization, promotion and distribution and social media management.
Whether you’re aiming to boost your YouTube views, increase your YouTube subscribers or develop a robust YouTube strategy, we’re here to assist.
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