Full-Service Email Marketing Agency
Email marketing is a proven content marketing strategy for increasing brand awareness, growing website traffic, generating leads, and promoting products and services. It involves a variety of techniques, including email design and sms marketing, to effectively engage your audience. With the expert support of a full-service email marketing agency, your company gains the ROI of email marketing at a fraction of the time and cost required in-house. Our team understands the nuances of email deliverability and can optimize your campaigns for maximum impact.
Whether you’re looking to overhaul your email marketing program, are in search of marketing automation, or simply want to maximize the results of your email marketing efforts, Solurein is on hand to assist every step of the way. As one of the best email marketing companies, we offer comprehensive services tailored to your unique needs. Our client-centric approach ensures that every marketing effort aligns with your business goals.
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Brafton’s Full-Service Email Marketing Model
Email marketing may be your most important channel for your marketing efforts. It has the power to distribute valuable information far and wide with just a click and to create meaningful connections between your audience and your brand. From e-commerce email marketing to B2B email marketing services, we cater to diverse industries and business models.
Power Your Digital Marketing With Email
At Solurein, our email marketing strategy works for clients because we take it seriously. Our data-driven approach helps shape all forms of digital marketing, and the same goes for email strategy. That means every aspect of your email marketing campaigns will be based on information about your actual audience and their preferences, needs and goals. Our email marketing campaigns are engaging and designed to achieve multiple goals, depending on your brand’s needs. We also offer email marketing audits to refine and enhance your current strategies.
We craft our emails to not only land in your target audience’s inbox but also for them to open the message and take action. By focusing on email design and content, we ensure each message resonates with your recipients. Solurein doesn’t guess what will work—we use hard data and information to develop a unique, data-led strategy. Our expertise in email deliverability means your messages reach the intended audience without fail.
Choosing a Top Email Marketing Company
When you partner with Solurein, you’ll work with a dedicated content marketing strategist, who will be the point person for all your projects. Your CMS works side-by-side with industry-specific content writers, designers and project managers to craft targeted email campaigns designed to engage and convert recipients. We understand the importance of customer retention and tailor our strategies accordingly. They will then evaluate your campaigns to determine which tactics resonate with your audience and which marketing methods need to be fine-tuned.
Through the use of leading industry technology and established email marketing best practices, you can spread your message to huge numbers of potential customers while continually refining your strategy based on detailed data analysis. Integration with platforms like Google Ads and social media management tools enhances the reach of your campaigns.
Selecting an agency partner is the first step in defining an email strategy that works for you and your business. With deep experience in B2C and B2B email marketing services, there’s a reason Solurein is the industry’s go-to full-service email marketing agency. Our competitive email marketing agency pricing ensures you get the best value for your investment.
Email Marketing Services for Business of Every Size and Industry
Email marketing is a complex channel, which means there are many aspects to any given campaign. Solurein’s email marketing services cater to businesses at any stage of their email marketing strategy. Whether you’re a startup looking for growth marketing solutions or an established enterprise aiming to enhance customer retention, we’ve got you covered.
As email marketing experts, Solurein’s knowledgeable team works with you and your brand to understand what makes the company tick. Then, we determine what makes the most sense for your new email marketing campaign and strategy. We know no two companies are the same, so we’ll create a unique plan for your goals and objectives. Our services also include influencer marketing and SMS marketing to complement your email efforts.
As a full-service digital marketing agency, we offer email marketing services for businesses of all sizes because we know every business can ultimately derive value from email. Here are the typical services that can support an email marketing program that drives engagement, leads and revenue:
Lead Generation
Before you can launch an email marketing campaign, you need people to email. Lead generation campaigns are designed to build your database of contacts using valuable content. If that content is compelling enough, your audience will be willing to provide their email address in exchange for access to it. Our growth marketing strategies leverage various channels, including social media and Google Ads, to attract potential clients.
Lead generation campaigns are centered around a lead magnet: that attractive piece of content that people will fill out a form to download. We’ve found that white papers and eBooks are excellent lead magnets, though webinars, infographics, templates, guides and other forms of collateral can do the trick as well. Our team ensures that these assets are optimized for both email and web design (web dev) best practices.
Our editorial and graphic design teams will create your lead generation asset, and our technical services team will build a landing page for it, complete with a lead capture form. As your list grows, your email marketing program will become stronger and more effective. Regular email marketing audits help keep your strategies aligned with industry best practices.
Email List Segmentation
Having an email database is one thing. Understanding how to truly leverage it is another thing entirely. That’s where our expertise as a full-service email marketing agency comes into play.
By undertaking email list segmentation, you can use your email marketing to nurture prospects and guide them down the sales funnel from the awareness stage to a final sale. Everything from a recipient’s business, job title and previous content interaction can be taken into account, allowing you to leverage unique, valuable content for different audience segments. This is particularly effective in ecommerce email marketing, where personalized content can significantly impact sales.
Segmenting lists allows you to create personalized emails, speaking directly to the pain points or interests of that particular audience segment. Creating targeted emails for your segments is a sure way to encourage engagement and interaction, ultimately leading toward more meaningful conversions. Our strategies also consider customer retention by addressing the specific needs of your existing clients.
Email Copywriting
No matter how solid your email strategy, it will fall flat if your email copywriting doesn’t resonate with your audience. That’s not an issue for Solurein partners, though. Our in-house editorial department is adept at creating email copy that works. We focus on crafting messages that align with your overall marketing efforts and brand voice.
Whether you need short, to-the-point transactional emails or long-form, informational email newsletters, our team of expert copywriters can craft it. Your writer will study your brand guidelines and write with the tone most appropriate for your readers. The result will be well-written emails that your contacts are likely to open, read, and reply to. We also ensure that the content is optimized for email deliverability to maximize reach.
Email Template Coding
There’s a time and place for plain-text emails—but in many cases, you’ll want well-designed, eye-catching emails that reflect your brand’s look and feel. Our email design services ensure your messages are visually appealing and effective.
HTML email templates give you the ability to reuse the design over and over again, creating a cohesive, recognizable look throughout your overall email program or for a specific email campaign. Incorporating elements like responsive design enhances the user experience across devices.
Our technical services team will expertly build a custom HTML email template for your brand. When it looks perfect, our consulting team will ensure it’s available in your email marketing automation platform. We also offer email marketing agency pricing packages that include ongoing template maintenance and updates.
Campaign Strategy Ideation
Our consultants are experts at creating campaigns that drive results. We know how to target the various personas in your sales funnel through excellent email strategy. Whether you need to launch a drip campaign, create an awareness campaign, build a consistent newsletter program, send one-off emails as part of your strategy, or something else entirely, our email marketing experts are here to ideate with your team. We can integrate influencer marketing and social media management to broaden your reach.
The process begins with evaluating your buyer personas and marketing goals. Using what we know about your target audience, we’ll establish campaigns that have the right frequency, tone and content to establish your brand as a helpful and informative presence in their inbox. Regular email marketing audits ensure that your campaigns remain effective and relevant.
Campaign Implementation and Automation
Once your email campaign strategy has been established, it’s time to put it into action. This is easier said than done. Email marketing automation is a complicated process, but our email experts are well versed in the leading platforms, including HubSpot, Pardot, Marketo, ActiveCampaign, AWeber and more. We also consider integrations with SMS marketing platforms to enhance your multi-channel outreach.
Your email consultant will build your campaign within your chosen email platform, taking critical actions like:
- Segmenting your list and making sure the right people will receive the correct message.
- Ensuring your template looks as it should.
- Setting your emails to deploy at the appropriate times.
- Automating emails and other actions (including internal actions such as lead scoring) to launch based on specific triggers, like form submission or email open.
The result is a well-oiled machine that delivers prospective customers to your business. Our campaign management ensures everything runs smoothly from start to finish.
Campaign Analysis and Reporting
Analyzing the results of a campaign and using that information to make necessary changes is the most effective way to approach marketing in all forms. In email marketing, it’s essential that you’re tracking campaign performance to ensure you’re communicating appropriately with your audience. Our email marketing audit services provide comprehensive insights into your campaign’s effectiveness.
Our email consultants know how to measure engagement and translate that into sensible next steps for your email marketing program. Your consultant will track metrics such as open rates, click-through rates, deliverability, bounce rates and more. When you partner with Solurein, you’ll receive monthly reports on how all of your campaigns and marketing activities are performing. With this insight, you can make smart changes to your program for continued success. We also offer recommendations for improving customer retention and overall marketing efforts.
Select Email Services on Your Terms
Brafton’s email marketing service is comprehensive and flexible. It’s designed to suit your evolving needs, and that includes starting and stopping certain email tactics as required, pivoting to new techniques and leveraging new marketing software to continually optimize your strategy. Our email marketing agency pricing is structured to provide maximum value and flexibility.
The above services can be contracted à la carte or packaged together as a cohesive email marketing program. This agile approach enables us to deploy expert campaigns to a global conglomerate and a small business alike—whatever scope is needed, we can provide. We also offer web dev and social media management services to complement your email marketing initiatives.
Types of Emails to Use
One aspect that makes email marketing so powerful is the vast range of business activities you can accomplish through this one channel. An email can be anything: a short note, an in-depth insight, a reminder of something important, a visual experience and more. Our email design and content strategies are tailored to meet these diverse needs.
With such a range of options to choose from, email marketing can help you achieve a variety of goals. From improving existing customer engagement to increasing new sales, a well-developed email strategy can get the job done. As expert marketers, Solurein can help you design an email content strategy that makes the most sense for your particular goals. In addition, we compile valuable data that will help inform the future of your email marketing strategy and campaigns.
With so many choices, you may be wondering what kind of marketing emails need to be created. There’s no single right answer to that question because all businesses have room for multiple types of emails in their marketing arsenal.
Here are the most common types of marketing emails that we create for our clients:
Newsletters
Newsletters are among the most popular forms of email content marketing. They provide you with a regular opportunity to engage prospective customers and increase subscribers, remaining top of mind for your target audience while also providing valuable content designed to build brand authority and encourage commercial action. Our newsletters often incorporate insights from influencer marketing and highlight key developments in your industry.
Using industry knowledge, internal subject matter expertise and proven best practices, your Solurein content writer will craft email content that resonates with your target audience, providing relevant, valuable and actionable information in the form of news articles, evergreen guides, interviews and more. Email newsletter creation begins with the construction of subject lines that encourage email opens.
Great subjects use direct language that provides both a sense of intrigue and urgency. Through the use of automation software, subject lines can also be customized to include recipient names, or industry- and location-based language geared toward personalization. Solurein content writers are also trained to avoid language that will either turn off potential readers or be viewed as spam by email service providers.
The body of emails will contain targeted, high-quality content that is arranged to promote readability; everything—from size and type of fonts used, to the incorporation of bullet points and even how graphs are separated—influences readability. Unique CTAs can be inserted along with appropriate photographs, illustrations and videos, providing eye-catching options to break up text and keep recipients from clicking away.
Your Solurein graphic designer can also include elements such as branded header graphics and custom imagery to both engage recipients and keep branding consistent. This attention to email design ensures your messages stand out in crowded inboxes.
Writers and designers undertake email newsletter creation with target audiences in mind, including how they will consume the content, either on desktop computers or on mobile devices. Our responsive designs enhance user experience across all platforms.
Transactional Emails
Transactional emails are sent to specific people based on actions they’ve taken, typically on your website. These might include sales or download confirmation emails, appointment reminder emails or password reset emails. These messages are primarily meant to convey a specific piece of information. Effective transactional emails can enhance customer retention by providing timely and relevant information.
We can spruce up your transactional emails with attractive graphic design, well-written copy and skillful automation. Incorporating elements of your overall marketing efforts ensures consistency across all communications.
Promotional Emails
Sales and promotional emails are meant to convince a person to make a purchase. The truth is, that’s not always easy to do. Your subject line, opening sentence, sender information, graphic design, email signature and more all have to be tailored to your recipient and must appear trustworthy. You can lose a contact in seconds if a single typo puts them off. A timely email blast delivered to a targeted, sales-ready email list is a powerful tactic to include in your digital strategy.
Our expertise in ecommerce email marketing helps craft promotional emails that effectively drive conversions. We also consider factors like email deliverability to ensure your messages reach the intended audience.
Drip Campaign Emails
Drip campaigns are set up to deploy a series of automated emails based on the user’s interaction. These are excellent for guiding prospects in your email database easily through your sales funnel, all the way from awareness, through interest, consideration and conversion. Integrating influencer marketing and social media management can amplify the impact of your drip campaigns.
One key factor to consider when creating a nurturing campaign is the role of each email. At the beginning of your drip marketing campaign, you’ll likely need to focus on high-level information to build awareness of your brand, thought leadership or expertise. As the campaign progresses, emails will focus on more critical information, developing your readers’ interest in your solutions.
By the end of the drip campaign, you’ll have shed the recipients who are unengaged and under-engaged, but you’ll have narrowed down your list to a handful of leads who aren’t just curious about your brand but ready to sit down with a representative to talk about solutions. This targeted approach improves marketing efforts and enhances client acquisition.
Abandoned Cart Emails
Approximately 7 in 10 digital shopping carts are abandoned. When a prospective buyer leaves items in their shopping cart, what’s a business to do?
Remind them, of course!
Abandoned cart emails remind customers of the items they had considered and give them an opportunity to move forward with the purchase. They may also include relevant information about the product and its benefits, or about your company and values. Our strategies in ecommerce email marketing address this common challenge, helping you recover lost sales.
Email Marketing Strategy
Email marketing is an incredibly versatile channel, which means there are a plethora of strategies to use when approaching this medium. These strategies can work in tandem with one another, as well as with other content marketing efforts such as blog content creation, social media and more. Our holistic approach ensures all facets of your digital presence are aligned.
Some popular approaches to email marketing strategy include:
Targeted Asset Launch Campaigns
Lead-generation assets such as eBooks and white papers require proper promotion to maximize results and email marketing remains a cornerstone of these efforts alongside social media and dedicated landing page creation. If you’re looking to demonstrate your authority and establish thought leadership in your industry, asset creation is only the first step.
Solurein will create email content to be sent to a specified database of recipients, ensuring each email features links to dedicated landing pages customized with conversion in mind. By incorporating editorial and user experience design best practices, including engaging subject lines, rich media inclusion in the body of the email, and expert call-to-action design and placement, you can increase your open, click-through and download rates. Our growth marketing strategies ensure these campaigns reach the right audience.
Automated Emails and Synchronized Sends
In addition to coordinating overarching asset launch campaigns, your Solurein team is able to sync your email list with your customer relationship management software to accurately record converted prospects. Automatic email replies can then be used to ensure tailored thank-you messages are sent to interested recipients, keeping them engaged and providing a personalized user experience. Integration with web dev and CRM platforms enhances the efficiency of your marketing efforts.
Marketing automation is a necessary part of modern campaign management because it keeps your brand relevant and timely for your email recipients. Appear in prospects’ inboxes at just the right moment, regardless of time zone or location. Combining email automation with SMS marketing can further enhance engagement.
Relevant Drip Email Campaigns
Initial email outreach can be enhanced through the use of email drip campaigns. Beyond downloadable assets, drip campaigns can be used for everything from new email subscriber onboarding to general brand awareness efforts, creating a series of digital touchpoints that will automatically be sent out to specified prospects on a routine basis. Our campaign management ensures these initiatives run seamlessly.
Using email automation software, Solurein crafts custom email drip campaigns that deliver relevant, targeted content marketing. This is what keeps prospective customers interested in your brand offerings. In addition, all of our emails are designed to avoid overwhelming recipients with haphazardly planned, irrelevant follow-up emails, which could impede a positive brand association. Regular email marketing audits help maintain the effectiveness of these campaigns.
The above strategies and email types can be implemented within an email marketing software of your choice and your company’s existing email service provider suite.
EMAIL MARKETING Strategy
Email is precise, scalable and cost-effective if you can navigate its complexity. Our agency is a HubSpot Platinum Solution Partner that’s also mastered Mailchimp, Pardot, ActiveCampaign, AWeber and countless other email marketing tools. If it’s related to email, we do it: list building, audience segmentation, GDPR compliance, drip campaigns, newsletters, A/B testing, email content creation, customer outreach, lead scoring and everything in between. Our status as a full-service email marketing agency means we cover all aspects of email marketing.
SOCIAL MEDIA
MARKETING Strategy
Your social media channels are so much more than dumping grounds for your latest blog content. Social media is your chance to use creative, rich-media content to relate to your target audience in a memorable, meaningful and, above all, branded way. We pair organic and paid social media strategies to create highly relatable content and then maximize its reach. More simply, we use social media marketing to create strategies that amplify your brand voice. Our influencer marketing services can further enhance your social presence.
UX & WEB Design
Inbound marketing is bigger than SEO strategy and content creation. You need a strong brand narrative, a technically sound website and a frictionless user experience across all digital marketing channels. We can develop your brand story, deliver website audits and UX analyses, optimize site performance with technical SEO best practices and make data-driven design decisions that boost conversions. Our web dev team ensures your site supports all your marketing efforts effectively.
Land In Your Audience’s Inbox
Email is too important to lean on guesswork. That’s why our strategy relies on data and analytics to inform the email content, design, and overall campaign strategy. Solurein is here to bring data-led strategy to your email marketing program. With our comprehensive services, including email marketing audits and tailored strategies, we help you navigate the complexities of email marketing.
