Newsletter Management
Brafton’s newsletter management service features everything from email marketing software, mailing list imports, custom email template creation and ongoing analytics tracking. Our newsletter platform is designed to help small businesses and enterprises alike reach unlimited subscribers with ease and efficiency. And that’s just the beginning.
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Why Newsletters, Why Now?
Marketing newsletters powered by email marketing automation features can accelerate and elevate your brand awareness, content engagement and email conversions. By leveraging advanced automation and smart designer tools, you can create personalized email newsletters that resonate with your audience. Because email marketing gives your brand a direct line of communication with your coveted target audience, it’s an efficient, cost-effective channel to distribute thoughtful content and key messaging about your services.
A dedicated email newsletter is often a curation of existing marketing communications — just re-packaged and re-delivered to your email subscribers in a scannable, visual and branded compilation. Utilizing the best email newsletter platform allows you to effortlessly repurpose your content and reach your audience effectively. Newsletters are must-haves in modern marketing.
Types of Newsletters That Drive Engagement
Email newsletters come in several forms, many of which may apply to your brand. Whether you’re a small business looking to expand your reach or an enterprise aiming for greater customer engagement, our newsletter platform has you covered. Consider some of the common newsletter formats:
Informative / Educational
Seasonal / Promotional
Curated Roundups
Nurtures
Your Solurein account manager and email marketing specialist can strategize on which format is most relevant to your brand’s goals. With our flexible email marketing tool, you can mix and match different newsletter types to suit various segments of your audience. It’s also possible to have several types of email newsletters at once for different purposes, features and audiences.
Newsletters Drive Tangible Business Outcomes: Case Studies
How We Helped Exectras Warm 4,500 Cold Leads With Email Drips
How We Wrangled Dozens — and Counting — of SQLs for CFGI
Hundreds of Leads (and Counting) for MoEngage
How Newsletter Management Works
Does your business need an effective email newsletter tool? Enlist the services of Solurein, your email marketing specialist. Our newsletter platform offers a comprehensive suite of email marketing features designed to meet the unique needs of your business. With options for both free plans and paid subscriptions, we cater to businesses of all sizes.
Your Solurein team, composed of expert email marketers, project managers and content creators, collaborates to manage every aspect of your email newsletter campaigns. From design to delivery, we ensure your newsletters are optimized for success.
Every email marketing campaign is aligned with your organization’s unique goals: personalized customer service outreach, increased newsletter subscribers, optimized transactional emails and much more. With advanced automation and smart designer tools, we make creating and sending newsletters effortless.
As an end-to-end email marketing provider operating globally, we work to ensure your newsletters optimally reach targeted recipients and drive ROI. Our email newsletter service supports unlimited emails and unlimited subscribers, so you can scale your marketing efforts without restrictions.
Newsletter List Development
Compiling a subscriber list and other targeted email recipients for your marketing automation platform or newsletter tool is the first course of action. Through the implementation of customized website pop-ups, eye-catching calls to action and strategically placed newsletter subscription signup forms, you can quickly develop a registry of interested, qualified leads who wish to learn more about your products and services. Our newsletter platform supports seamless integration with your website and social media channels, ensuring you capture leads from all possible touchpoints. You can encourage higher numbers of newsletter sign-ups by providing website visitors with valuable, relevant content — such as an eBook or white paper — in return for their subscription.
Solurein can cover every aspect of this, from penning the content on your conversion landing page and setting up the means of automation to building the perfect signup form that entices people to submit their email addresses and ensuring your email list is ready for use. With our email automation features, you can send automated welcome emails to new subscribers, enhancing engagement from the outset.
Once you have a list of recipients, it’s essential to segment it to ensure your content is crafted to maximize desired outcomes. Your Solurein email marketing team helps you optimize your newsletter apps and parse through subscribers based on criteria including age, gender, job title and more. With advanced automation, you can tailor content and create personalized campaigns for each segment. Newsletters can then be tailored to each specific segment, ensuring your content marketing is pertinent and valuable for recipients, supporting continued interest and trust in your brand.
Newsletter Creation Services
Email marketing campaigns deliver significant ROI, allowing you to reach huge numbers of people quickly and easily. Our email newsletter service enables you to send unlimited emails to unlimited subscribers, ensuring your message reaches as many people as possible. Email newsletters are an ideal way to nurture leads and guide them down the sales funnel strategically. With features like advanced automation and smart designer tools, you can create personalized, engaging content effortlessly.
Whereas most email recipients are leery of overtly promotional and unrequested content, newsletter subscribers will welcome high-quality content that both interests and benefits them, be it news-based stories on industry trends, evergreen educational articles or thought leadership pieces highlighting your brand’s innovative approach to common client pain points. Our email marketing tool allows content creators to craft compelling newsletters that stand out in crowded inboxes.
Building brand loyalty is possible when curating insightful marketing content that resonates with your audience. Email newsletter templates designed with advanced features that capture the attention of your potential subscribers will open the door to further engagement. With our newsletter platform, you can choose from a range of professionally designed templates or use our smart designer to create custom templates that reflect your brand identity. Newsletter content designed to inform and reward readership naturally accelerates the awareness of your products or services.
Newsletter Content Best Practices
Brafton’s industry-focused writers will incorporate email content marketing best practices into the creation of original newsletters geared toward your target audience. Content is based on specific subscriber personas to leverage the benefits of personalization and drive higher open and click-through rates. Everything from tone and style to structure can be tailored based on your unique requirements, and your newsletter editor and project manager will review all copy to ensure it aligns with your branding and goals. Our email marketing features include A/B testing, allowing you to identify what resonates best with your audience.
Subject Lines That Cultivate Engagement
Starting with subject lines that utilize language proven to evoke interest and urgency among recipients, along with personalized details, such as names and job titles, your content writer will make sure your email newsletters are laser-focused on generating interest and engagement. Our email marketing tool allows you to craft compelling subject lines and preview text to increase open rates. Your email list will provide the customer base to which your targeted, high-quality email campaign content can be delivered.
Custom-Curated Newsletter Content
Most of the content that your email newsletter features can be created from scratch or curated based on your existing blog posts and other assets from your content marketing campaigns. With our newsletter platform, content creators can easily repurpose and share valuable content with subscribers.
Your content marketing strategist and project manager can measure the performance of existing collateral to determine which pieces of content perform the best with your audience based on website traffic, time on site, bounce rates and other metrics. Using this information, email newsletters can be created using repurposed content, both expanding the value of your current assets to subscribers and spreading awareness to new audiences. Our advanced automation features allow you to set up automated emails that are sent at optimal times, ensuring maximum engagement.
Your content writer will craft headlines and short blurbs to provide email recipients with tantalizing snapshots of the content to be found on your site, driving further traffic back to your website.
Eye-Catching Newsletter Design
Every email newsletter template can be branded to your needs, including custom fields, additional advanced features that require coding and even fully bespoke designs from our UX and graphic design team. Solurein marries content, design and UX in all components of the email, from the subject line and preview text to the in-body format and CTAs.
Our smart designer tool enables you to create visually appealing newsletters that capture your audience’s attention. With integrations for social media and SMS marketing, you can extend your reach even further. Solurein’s newsletters are built to wow your readers.
On-Brand Newsletter Copywriting
Working with Solurein’s team of in-house writers is seamless, as your blog post writer is also your white paper writer, your email writer and so on. Your team is assigned to your account as a whole to make sure the hallmarks of great copywriting, like voice, tone and style, carry across all assets.
While the specific contents of each newsletter will be determined on a case-by-case basis, generally, the flow features:
- Optimized subject line.
- Preview/teaser text.
- Greeting and body content, including text, visuals and other branded formatting.
- Call-to-action and signoff.
Your writer works to craft each of these sections interdependently to form a cohesive narrative that makes an impact. We drive open rates, click rates and, ultimately, conversions through stellar email copy.
Email Content Designed for Maximum Readability
The text itself will be arranged to maximize readability through the use of subheads, bullet points, imagery and videos where appropriate. Solurein creates newsletter templates that intuitively lead the eye through each message to improve read-through and click-through rates. We also implement custom-designed, clickable CTAs that guide recipients or subscribers to a desired next step.
From an interactive email newsletter to one-off deals and promotions, a polished layout and clear CTAs are the engines of successful email marketing campaigns. Our email marketing tool provides all the features to create engaging newsletters that stand out.
Newsletter Delivery
Solurein content marketing strategists are well-versed in the breadth of email service providers and are comfortable supporting in any capacity required. Using a marketing automation program or other email newsletter software to segment recipient lists, create drip campaigns and schedule email send dates, your marketing strategist will provide guidance regarding best practices to maximize results. Based on hard data, we will provide tips on the best day of the week and time of day to send your daily, weekly or monthly newsletter.
Permission-based email marketing ensures the people who have voluntarily opted to engage with your brand receive your newsletters. This will help optimize your open and click-through rates, as will your team’s focus on website personas and historical performance. Newsletters will keep you top-of-mind with your prospects so that when they are ready to become clients, they think of you first.
With the right strategy and email newsletter software, you’ll know when your audience is ready to engage with your products or services!
Newsletter Measurement
Email marketing can’t be done blindly; you need reporting to tell you where you’re doing well and where your strategy is falling short. Your Solurein content marketing strategist will use tools like Google Analytics, reporting tools within the email marketing platform of your choice and other email data automation features to identify patterns. Then, they’ll walk you through the results of your newsletter management strategy, including everything from open rates, click-through rates and conversions to how email engagement is translating to revenue growth. The value of a campaign monitoring service is essential to understand what percentage of your audience is willing to further engage with your email marketing content.
High-quality subject lines are your foot in the door. Nothing within the body of your email campaign matters unless someone is enticed enough to open the email. Unique HTML open rates are absolutely critical in evaluating the quality of your subject lines.
Unique click-through rates will determine how well your message was received once a person opened your email. If the subject line is getting the first foot in the door, an email link click is the next step. We evaluate the quality of email content by the rate at which we entice visitors to click on your calls to action.
Based on your email newsletter campaign results, your team will adjust your strategy as necessary to improve ROI and ensure newsletters serve specific commercial objectives.
With each successive email campaign, you’ll be able to narrow your content focus to speak directly to a growing core audience. The data from your previous email newsletters will inform your business strategy as it relates to what form of value-adding copy — white papers, eBooks or otherwise — is best engaging your audience and driving conversion rates.
With Solurein’s newsletter management services, your business gains content writing and campaign management solutions tailored specifically to you.
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