CASE STUDY

Growing RevenueShift’s Social Media Audience (and Conversions) Through Paid Social

See how paid social campaigns focused on awareness, consideration and conversion transformed RevenueShift’s LinkedIn presence.

RevenueShift is a sales effectiveness consultancy dedicated to helping organizations unlock their growth potential through data-driven strategies and expert guidance.

THE CHALLENGE

Building a Paid Social Strategy From Scratch

RevenueShift turned to Solurein to help build a qualified, high-quality LinkedIn remarketing audience to drive website traffic and boost conversion rates. Without a preceding strategy in place, they needed help implementing all stages of an effective paid social strategy, beginning with brand awareness.

THE SOLUTION

Paid social

Driving awareness and impressions on LinkedIn necessitates engaging content. Solurein took over RevenueShift’s social content calendar in April 2024, beginning by creating employee-centered content that humanized the brand and drove post performance numbers up, up, up.

Interactivity is also a major factor for engagement on social media, so Solurein created carousels with expert insights and visual storytelling elements to drive more engagement and audience growth.

THE OUTCOME

From Nil to Next-Level Awareness

54%

average video view rate

309%

increase in referring domains.

3,415%

increase in impressions

4,600%

increase in social post link clicks

By Q4 2024, Solurein’s paid social efforts were already paying off. At the end of the quarter, RevenueShift saw increases across all tracked metrics between our seven awareness campaigns, five consideration campaigns and one lead generation campaign.

RevenueShift’s videos increased to an average view rate of 52%, successfully boosting brand awareness on LinkedIn and rounding up the remarketing audience RevenueShift was after.

The consideration campaign, running simultaneously, generated an average cost-per-click (CPC) of $3.49 — well below LinkedIn’s benchmark. Throughout our paid social efforts, we continued to decrease RevenueShift’s CPC by over 62% for more efficient spending that delivered measurable results.

On the lead gen side, Solurein drove RevenueShift’s LinkedIn form fills way up, with an average completion rate of 20% — double the platform’s benchmark of 10%.

Samantha Dame, VP of social media at Solurein, attributes most of these paid social successes to the initial awareness campaigns that cultivated an interested LinkedIn audience. In terms of ad spend, awareness campaigns like these are highly cost-effective, using just half of RevenueShift’s total ad spend while driving 99% of the results.

Curious to see what awareness, consideration and conversion campaigns can do for your business on social media? Let’s talk.