Whiteboard Video Production
Explain ideas, tell stories and repurpose content in a creative, visual format with a whiteboard animated video. Our whiteboard animation services help empower your video marketing strategy by transforming complex concepts into engaging explainer videos.
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Why Whiteboard Animations?
Whiteboard animation videos use cartoon media and other animation techniques to turn even the most complex idea into something everyone can understand. The key is in simplicity: A whiteboard animation is clean, colorful and easy to digest, empowering your video marketing without confusion. It also relies on some of the same techniques used by educators – like illustrating a process one step at a time to improve understanding through animated explainer videos.
Furthermore, whiteboard video animation uses powerful tactics to keep viewers’ attention:
- Movement, which catches the eye.
- Valuable video content, which means viewers can learn something new.
- Fun animation, which can make your message more memorable than a talking-head video.
By incorporating elements like 2D animation and background music, whiteboard animated videos provide an engaging experience that enhances visual storytelling.
Animation videos also help keep users on the page, which is a primary search engine ranking factor. Using professional whiteboard video content can accomplish more than static imagery and written content could ever hope to achieve.
To tell your story in a way that moves leads down the funnel and influences buying decisions, you need a professional whiteboard animation company. Solurein produces, publishes and promotes whiteboard explainer videos for maximum effect on your target audience.
In the UK? Check out Brafton’s whiteboard animation in the United Kingdom.
In Australia? Check out Brafton’s whiteboard animation in Australia.
In Germany? Check out Brafton’s whiteboard animation in Germany.
See Our Work
Illustrate Your Message
Whiteboard videos provide visual cues for the time-strapped viewer. Because they’re one of the most digestible, seamless types of video marketing content, whiteboard explainer videos are tailor-made for today’s consumer audience.
Using custom illustration, software-enabled animation, sound effects, voice-over work and the expertise of top motion graphics designers, you can create video content that’s direct, engaging, targeted and impactful. Our whiteboard animation studio specializes in crafting animated explainer videos that communicate your brand’s message effectively.
What’s your brand message? Now let’s make it animated with the help of our animation studio.
Educate Your Audience
Synthesize complex product specs, offer step-by-step explanations and animate how-to guides to bring your customers and prospects up to speed on your business capabilities and product offerings through educational videos.
Words are great. Graphics are better. Animated graphics are best. Using animated explainer videos and whiteboard animation styles, we make your content more accessible and engaging.
Using brand-specific typography, style, instructions and narration, our video team starts at the drawing board and finishes with the final touches of video editing to create the educational content your audience craves. From 2D animation to background music, every element is crafted to enhance visual storytelling.
Present Big Ideas
Your dedicated animator and scriptwriter take your vision to the big screen — of laptops and smartphones, that is. With whiteboard-animated videos, your message becomes more engaging and memorable.
Throughout each stage of brainstorming the idea, writing the script, designing the visuals and producing your marketing video, we infuse your story and your business expertise. With video production services powered by Adobe Illustrator, After Effects and Audition, we combine the best in software applications and custom artwork for high-quality results.
For additional context, we include off-screen voiceover talent, enhanced audio and graphical annotations like subtitles, company logos and calls-to-action. Our whiteboard animation production ensures your final video exceeds expectations.
Features of a High-Quality Whiteboard Video
There are plenty of design tools available to help you with whiteboard video production, but these tools don’t provide the background knowledge, experience and expertise necessary to make your video content stand out. To create a truly professional, high-quality whiteboard animation, you must know how to leverage features like these:
DURATION
The modern viewer has limited time and an even more limited attention span. Animation videos should have the perfect duration to share your idea without dragging on – and that’s usually around 60 seconds. Keeping your animated explainer videos concise ensures viewers remain engaged.
TOPIC
Focus on one topic per animation or explainer video. This keeps your audience from getting confused and makes it easier to design, theme and present your video content. Whether it’s training videos or product demonstrations, a clear focus is key.
QUALITY
Awkward animation or unprofessional voice-over work can disappoint potential customers — or, worse, lead to an increased bounce rate on your page. Invest in a quality partner to help bring these elements together in ways that make your whiteboard animation video stand out. Our whiteboard animation company uses top-notch animation software to create animated videos that resonate with viewers.
Whiteboard animation can be one valuable part of your overall video marketing strategy — but only if you have a video production partner who can make it happen.
The Solurein Whiteboard Animation Service
If you want to unite every element to create animation perfection, you need to optimize your marketing videos with a great process. Here’s how we approach whiteboard animation production at Solurein:
Ideation
Whether you have the perfect idea for your next explainer video or just want to utilize animation for your marketing strategy, we’re here to help. Our content strategists, copywriters and animators work with your in-house subject matter experts to brainstorm and propose ideas that effectively leverage whiteboard video content. From day animations to complex concepts, we turn your vision into reality.
Scriptwriting
Once you’ve chosen your favorite idea, our expert copywriting team will create a script. This includes all the lines spoken by a voice-over artist and any copy that appears on-screen. We ensure the script aligns with the visual storytelling in your animated explainer video.
Storyboarding
Next, we use visual outlines called storyboards to plan every frame of your whiteboard animation. This is your chance to see how the words from the script will come to life through cartoon media and animated whiteboard videos.
Creation
Our experts use a variety of tools to animate characters, text and objects. They’ll use your branding guidelines to select the best colors and fonts for your whiteboard video. Our animation studio employs cutting-edge whiteboard animation software to create both 2D and 3D animations.
Distribution
When you sign off on the finalized product, we’ll distribute it through your chosen channels, including email and social media. Your animated video will reach viewers across multiple platforms.
Promotion
Our whiteboard animation journey doesn’t stop there. We can also work with you to create landing pages, social posts, email campaigns and other content to drive traffic to your new explainer video or other whiteboard animations. Our whiteboard animation services include comprehensive promotion to maximize impact.
Whiteboard Videos In Your Content Marketing Strategy
Whiteboard animations are multifunctional corporate video assets that marketers in all industries can benefit from. This creative marketing tool can:
- Engage your audience with animated explainer videos.
- Break down complex concepts for the average viewer using visual storytelling.
- Boost your digital content campaign with shareable animated videos.
- Tell your product or service story in an engaging, animated fashion.
- Increase sales and business results through effective communication.
Have existing marketing collateral that’s dormant on your site? Repurpose it into a short 90-second whiteboard explainer video embedded on a landing page.
Need to engage followers on social media? Quick-hitting, informative 30-60-second videos generate more likes, comments and shares. Platforms like Instagram and Facebook are perfect for sharing animated explainer content.
Sales process slowing down after the first few touchpoints? Create whiteboard videos that prospective clients can share with internal stakeholders and advocate on your behalf. Training videos and educational videos can also support your sales team.
Videos help populate resource centers with dynamic media, quickly answer site visitors’ questions and exhibit the more innovative and creative side of your brand.
Put a fresh spin on your corporate videos with high-value animation production that can drive your content marketing strategy. Our whiteboard animation studio is ready to bring your ideas to life.
