Targeted Email Marketing Services
Digital marketing strategies continue to evolve, but when it comes to email marketing, personalization remains the name of the game.
From drip campaigns to newsletters, our targeted email marketing services are designed to get the right content in the right inbox at the right time. As a leading email marketing agency, we utilize the best email marketing strategies and tools to ensure your marketing emails resonate with your audience.
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Audience-First Email Marketing
At Solurein, all email marketing is targeted email marketing. That’s because we work as an extension of your marketing team to understand your target audiences, refine our email marketing strategy and further segment them into specific reader and buyer personas.
We structure email marketing campaigns around what we know about your target audiences and what actions we want them to take, enhancing customer engagement through personalized content. Information such as CRM data, website interactions, prior campaign activity, recent purchases, location data and customer feedback helps us determine what content to send to which contacts, when to send it and how to measure success. We utilize email marketing automation to streamline this process and maximize efficiency.
Our end-to-end email marketing capabilities look something like this:
Target audiences.
Create website content that will help you build out your email lists.
Optimize your opt-in forms.
Segment your audiences and email addresses.
Devise a campaign as part of an effective marketing strategy.
Craft compelling email copy.
Create polished, responsive email templates.
Conduct A/B testing with real prospects and customer data.
Measure results and benchmark email performance to continually improve.
Email Best Practices
With Solurein, the focus of your email marketing campaign is aimed at your target audience. Our email solutions offer your audience the information they truly want, exactly when they need it, enhancing customer engagement and retention. This customer-first mindset is behind every piece of copy we create for your business and drives our content creation and email marketing automation processes, ensuring your marketing efforts yield the best possible results.
Building Email Lists
Before you can deliver personalized email content, you need to capture user emails and grow your list of email subscribers. And there’s no better way to build new leads than with data-driven content marketing and optimized website design.
That’s why our strategists and consultants work directly with our creative teams to create content for your website that will help you convert visitors into subscribers:
- Blog posts.
- Conversion landing page copy.
- Gated assets such as eBooks, white papers, case studies and infographics.
- Calls-to-action such as opt-in forms.
- UX audits and site design.
- Website Copy Illustrations
- More.
Email List Segmentation
Email list segmentation is the beating heart of targeted email marketing. Our strategists leverage leading email marketing software such as Pardot, Marketo, Hubspot, Mailchimp, Sendinblue and more to create precisely segmented email lists. We can also help manage your email database to maximize email deliverability and minimize bounce rates.
Lists can be segmented based on factors such as:
- Job title.
- Demographics.
- Location.
- Interests.
- New subscribers.
- Prior email campaign engagements.
- Website activity.
- Download history.
- Purchase history.
- Event and/or webinar attendance.
- Membership status.
- Cart abandonment.
- Type of email account (e.g., business vs. personal).
- Business type.
- Birthday (if you want to add a personal touch).
- Income.
- Much, much more.
By targeting your campaigns to specific segments, you ensure that potential customers receive relevant emails that speak directly to their needs. Some of these factors will matter more to some brands than others, depending on their industry, customer base and other variables. The key to successful targeted email marketing is to thoughtfully segment lists and decide which of those lists to include in which campaigns – or alternatively, how you’ll build campaigns out for specific lists.
Succeed, and you’ll see greater open rates, higher click-through rates, more conversions and fewer opt-out emails.
Learn More
Setting Up a Campaign
Now that you’ve identified the reach and target audience of your email marketing campaign, it’s time to begin. Solurein crafts email copy designed to capture the attention of your audience, with a clear message and call to action.
Once your content is ready and formatted to our polished email templates, we conduct A/B testing to ensure timely delivery and effective monitoring of open rates, engagement and conversion.
Let’s take a look at the strategies your business can employ to communicate effectively with your audience:
Marketing Automation
Marketing automation makes it easy to automatically assign certain campaigns to specific email lists and vice versa.
At Solurein, we can help set you up with email marketing automation on platforms such as Hubspot, Marketo, Mailchimp and others. From there, we can take the reins on your email automation efforts including, but not limited to:
- Scheduling the delivery of email newsletters.
- Automating welcome emails for new subscribers.
- Sending out transaction emails and account updates.
- Setting up content delivery emails for when a user downloads a gated asset.
- Configuring email remarketing efforts.
- Creating email automation drip campaigns.
- Setting up trigger-based email campaigns.
- Developing a schedule for automated email distribution.
- Helping manage campaigns across other channels such as social media.
Using the best email marketing platforms and tools, we can assist you in automating your marketing efforts, allowing you to send unlimited emails without the hassle.
Drip Campaigns
Drip campaigns take targeted email marketing to a new level. Pre-written emails are scheduled for delivery to specific recipient lists. The response to those emails – opened, opened and scrolled through, clicked, didn’t open, responded, downloaded the asset being promoted in the email, etc. – determines what email is sent next.
Think of email drip campaigns as an episodic, organized and automated form of targeted lead nurturing in which there is a well-defined end goal. That goal is usually to guide the lead on a path to eventually scheduling a demo with your business. To help you reach this finish line, Solurein email marketing strategists work with our agency writers, designers and consultants to:
- Create the email content and format it in a template.
- Map out the drip campaign based on the triggers.
- Determine which actions the user should take in each email.
- Orchestrate the timing of each message to maximize results.
- Measure the outcomes of the campaign and adjust accordingly.
Brafton’s expertise and sophisticated email marketing tools enable us to create drip campaigns that effectively nurture potential customers.
Newsletter Management
Newsletters are a great way to engage with current and prospective customers and can be an effective marketing tool. Solurein provides the technical and creative resources necessary to keep your target audience aware of the latest offerings from your business.
We’ll help you grow a newsletter list of engaged email subscribers through amazing content and strategically implemented lead-generation tactics. This is an essential part of any marketing strategy aimed at boosting customer engagement. Your email newsletter will be delivered at predetermined intervals, in order to build brand awareness and increase engagement.
Lead Nurturing Emails
Newsletters and drip campaigns aren’t the only ways to curate a highly personalized lead-nurturing experience.
The opportunistic email marketer is always on the lookout for opportunities to use a growing content library, limited-time-only offerings and special events to engage leads without alienating them. Using advanced email marketing software, we can help you craft one-off lead-nurturing marketing emails to support your other marketing initiatives:
- New asset launches.
- Free scorecards or reports.
- Notification system that tells leads when a product or service they’ve shown interest in goes on sale.
- Free consultations.
- Seasonal promotions.
- Event announcements and invitations.
- Product launches.
- New webinar promotions.
- Surveys.
- Much more.
Using advanced email marketing software, we craft personalized marketing emails that nurture potential customers and guide them through the sales funnel.
Sales Emails
The eventual goal of any targeted email marketing campaign is to schedule a product demo with a lead. Our strategists, consultants, writers and designers deliver email marketing services that work up to this final stage.
Once the time comes for the demo request or the hard sell, we can also put our lead generation gurus to work for you to help craft personalized sales emails that will convert at the last mile of your email marketing campaigns.
As a full-service email marketing agency, we ensure your marketing efforts culminate in successful conversions through effective sales emails.
Benefits of an Email Campaign
Why should your business look to Solurein for email marketing services? There are many benefits associated with focused content campaigns:
- There are currently 4 billion email users worldwide.
- The average revenue generated from email campaigns is $42 for every dollar spent.
- Email marketing is one of the most effective channels for customer retention.
Email marketing platforms enable you to reach both potential and existing customers efficiently, enhancing customer engagement and boosting ROI.
Email marketing campaigns are valuable tools for businesses looking to get the word out about upcoming offerings to a targeted audience. Selecting an end-to-end solution service provider like Solurein will yield quantifiable results, all tracked via our campaign monitoring systems to ensure your message gets to the right audience.
Our sophisticated email marketing automation and strategic approach ensure that your marketing strategy aligns with your business goals, delivering measurable success.
Why Email Marketing Services Work
Whether you’re looking to increase brand awareness, grow your website traffic, generate leads or inform your audience about upcoming products and services, Solurein is here to help.
Our email marketing consulting service provides the guidance, tools and assistance you need in order to create comprehensive marketing campaigns. Our data-driven analytics help you understand the effectiveness of your marketing and reveal the client acquisition, engagement and conversion rates for each of your published campaigns.
As part of our comprehensive digital marketing solutions, we leverage powerful email marketing tools to maximize your email marketing efforts.
Work With Our Team of Dead-Eye Digital Marketers
Precision is our proficiency at Solurein. We work directly with your brand to refine your targeted audience, take aim and launch highly successful data-driven email marketing campaigns.
From small businesses to multinational corporations, Solurein is considered among the best email marketing service providers, helping create powerful content solutions that resonate with your email subscribers and enhance your marketing campaigns.
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