PPC Services
Laser-targeted paid ads make it easier for users to find the product or information they’re looking for — and they do wonders for brand recognition. Show your audience what they want to see with a targeted PPC advertising strategy from a leading PPC agency.
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Certified Microsoft and Google Ads Partner
As a Google Premier Partner in the United States, we rank among the top 3% of participating companies in the Google Partner program. We earned this qualification based on our certifications and, more importantly, our ability to deliver high-performing PPC ad campaign services for our clients.
We’re also a certified Microsoft Advertising Agency Partner, which distinguishes our PPC specialists among Microsoft’s Bing Ads search advertising marketplace. Our expertise extends across the entire search network, ensuring your paid media campaigns reach the right audience at the right time.
Why PPC Marketing Matters
Thanks to their high visibility, pay-per-click (PPC) ads effectively drive website traffic, promote brand awareness, convert visitors to customers and achieve other important digital marketing and sales goals. PPC advertising allows your business to appear at the top of search engine results pages (SERPs), ensuring potential customers find you when they need your products or services.
In fact, 33% of users say they’ve clicked on a paid ad because it directly answered their search query. This demonstrates the power of well-crafted PPC ads in meeting customer needs promptly.
A PPC campaign offers maximum return on investment when a clear strategy guides it. Elements of an effective ad campaign include:
- Methodical keyword research.
- Engaging ad copy.
- Calculated bidding.
- Optimized landing pages through effective web design.
- Performance analytics.
Brafton’s dedicated PPC strategists can support your ad campaigns with shared expertise and responsive action. Acting as an extension of your digital marketing team, our expert strategists learn about your organization and its mission to maximize your results. We are a full-service digital marketing agency offering comprehensive digital marketing services, including PPC management, search engine marketing and social media marketing.
We’ve worked with clients to build brand awareness, conversions and much more. Our campaign management focuses on achieving your specific goals, whether increasing leads for home services companies or driving sales for e-commerce businesses.
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What is PPC Advertising?
PPC advertising is a digital advertising model in which advertisers pay only when someone clicks on their ads. It’s most commonly associated with paid search advertising on search engines such as Google and its affiliates, most notably YouTube and Google Shopping. PPC ads are also used on social media platforms such as X, LinkedIn, Instagram and Facebook, making social media marketing a vital component of a comprehensive PPC strategy.
PPC ads typically live on a single platform, but remarketing tools make it possible to retarget consumers across platforms. In addition, paid ads aren’t limited to text. Display ads feature product images, videos, user ratings and similar elements. Meta Ads, for example, allow businesses to reach audiences on Facebook and Instagram with highly targeted campaigns.
Determining whether paid online advertising is right for your business can be challenging because you need to consider various factors to break down your business goals, budget, target audience and industry. Your best bet is to come into it with clear objectives. Do you want to increase brand awareness, drive website traffic, generate leads or boost sales through effective PPC ad campaigns?
Once that’s out of the way, an experienced partner like Solurein can help you understand your ideal customer demographics and research your industry. If you hire a PPC company to manage your pay-per-click campaigns, you don’t need to guess. We’ve studied common patterns and industry trends, so we can tell you whether going after a certain term will show measurable results for your brand. Our PPC management company services include strategic planning, campaign setup and ongoing campaign management to ensure optimal results.
The choice of the right promotional model always comes down to where you are on your business journey, and you may find yourself choosing different advertising channels than expected. Our team of seasoned strategists will gladly help you identify the platforms and strategies that show the biggest ROI for your current business and marketing objectives. Whether it’s leveraging the Google Search Network, optimizing for YouTube ads or exploring Bing Ads for additional reach, we tailor our services to your needs.
What To Expect From Our Advertising Services
We always make it a priority to be as transparent as possible about your expected ROI, target audiences and strategic goals. By maintaining a regular exchange with you, we can ensure that your strategy is on point and still serving your long-term strategy. However, there are some technical aspects going into those decisions.
Digital ad networks extend to millions of websites and apps. To find the right customers and spread brand awareness across the web, Solurein’s PPC experts use keywords and relevant landing pages to target your ads effectively. We combine our expertise in PPC advertising with our skills in web design to create landing pages that convert.
PPC advertising platforms like Google Ads (formerly Google AdWords) and Facebook Ads provide tools for advertisers to assign goals and the scope of their campaigns. A bike shop in Bristol might limit the scope of its ads to local web users, while an e-commerce company would create multiple campaigns for various countries. Our PPC agency tailors each campaign to suit your unique needs and budget, offering flexible PPC pricing options.
Once you create your ad campaign, it’s up to the platform you’re using to determine when your ads are shown to users. PPC platforms use complex criteria to determine which ads are featured for a given search engine results page (SERP) or on a user’s social feed. These criteria include:
Maximum bid — the most you’re willing to pay for a click.
Keyword, ad copy and landing page relevance to the search query.
Quality Score — a metric Google calculates based on historical ad performance, click-through rate and a variety of other factors.
The price paid for each click is determined by an algorithm which considers multiple factors in a fraction of a second to determine cost per click (CPC). Bidding algorithms assess factors like:
Keyword relevancy.
The performance of past ad campaigns.
Click-through rate.
Ad networks use various quality signals — some known, some unpublished — to set CPC and ad ranking. Ads with higher rankings are given more favorable positions on the page, increasing visibility to potential customers.
PPC Audits
As the market keeps evolving, your strategy needs to adapt. That’s why we’ve integrated regular PPC audits into our strategies. Our PPC management company conducts thorough audits to ensure your campaigns are performing at their best.
Every month, a PPC expert from our team will check in and walk you through your dashboards and ad spend across platforms. If your business strategy shifts, we can implement the corresponding changes in your campaigns. Whether you need to adjust your PPC management pricing or explore new channels like email marketing and YouTube ads, we’re here to help.
For instance, a landing page picking up organic traffic, a recent product announcement or a rebranding campaign might influence how you allocate resources to your PPC ads. Thanks to our proven process with data-based dashboards and thorough audits, you can always follow along and hold us accountable.
PPC is not a stand-alone tactic; instead, it’s a strong complement to a comprehensive digital marketing strategy. The PPC team at Solurein works closely with content marketing specialists, social media experts, writers, designers and videographers, all of whom help to take your digital marketing and advertising campaigns to new levels. Our integrated digital marketing services ensure that all aspects of your online presence work together harmoniously.
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Why is PPC Management Important?
There are multiple types of PPC advertising, each with its own benefits. Paid search ads that are displayed on search engines — like a Google ad — include display ads and video ads that use captivating images and videos respectively. Text ads rely on persuasive and comprehensive copy that communicates information. Paid social media ads also use text, images, videos or a combination of the above.
Ad quality matters. Advertisers that follow community guidelines and best practices can rank higher and gain better placement on web pages. This is critical because dropping from position one to three in a popular search engine like Google or Bing can decrease your click-through rate by as much as 50%.
PPC advertising best practices are constantly evolving, so it’s crucial that companies using PPC ads partner with agencies that understand the intricacies of PPC systems. You need PPC specialists who are well-versed in crafting ads that perform well and who can do a PPC audit. To create a successful PPC campaign, you’ll require experts who can adapt and tweak your campaigns to ensure they achieve high degrees of ROI no matter how the PPC advertising landscape is changing.
Working with a PPC management agency provides you with support to tailor your campaigns for optimal results. A dedicated Solurein strategist can help you:
Research Keywords:
A good target keyword is applicable to your brand and has a high search volume and low competition. We take keyword research seriously, ensuring you’re targeting the terms that will drive the targeted traffic you need.
Conduct Split Tests:
Use site traffic and visitor behavior to optimize your sales funnel. A/B test your landing pages to find what your audience responds to best, enhancing your web design to improve conversions.
Select Channels:
Meet your potential customers where they spend their time online. Choosing the right mix of ad networks, from paid search on a search engine like Google or Bing to social advertising on LinkedIn, Facebook or X, contributes to the success of your campaign. This includes exploring options like Google Local Service Ads, YouTube ads and Meta Ads.
Optimize Bidding:
Your dedicated PPC specialist will help you place competitive bids while keeping an eye on what your competitors are doing. Effective campaign management ensures you get the most out of your ad spend, whether you operate in the United States or globally.
Create Copy:
Clean, compelling ad copy is paramount in advertising of all forms. Our PPC team, in collaboration with our editorial experts, can write short copy that inspires action and engagement. We also offer white-label PPC services for agencies looking to enhance their offerings.
Analyse Performance:
PPC management requires a careful review of campaign metrics to see what’s working and what isn’t. Custom reports detailing key metrics help to continuously improve your PPC strategy. Our transparent PPC pricing ensures you know exactly where your investment is going.
Taking a data-driven approach, our PPC managers can responsively pivot ad spend across platforms to maximize your results. Monthly PPC audits ensure you’re acting on the most relevant data.
As your organization’s goals evolve, your strategist will align your advertising campaigns accordingly. For example, as your content marketing strategy increases unpaid organic traffic to your landing pages, your strategist might suggest shifting your spend to focus on a specific product or promotion.
What PPC Management Services Does Solurein Offer?
Our PPC management services increase your ability to achieve your business goals. Let Solurein’s committed strategists help you oversee all the moving parts so you can focus on growing your business.
Paid Text Ads
One of the most common paid ad formats, optimized text listings in search results help customers find information relevant to their needs, whether they’re ready to make a purchase or still need to learn more. Text ads are a cornerstone of search engine marketing and are essential for reaching potential customers on the search network.
Brafton’s expert strategists can help you write creative, engaging headlines and description text as well as identify which ad extensions are right for each campaign. Using keyword phrases and SEO best practices, your dedicated PPC account manager will ensure that your paid campaigns leverage strategies informed by years of experience.
Your strategist will help you to create successful advertising campaigns by:
- Crafting appeals that resonate with your target audience.
- Empowering customers to take action through persuasive writing.
- Including valuable keywords in a way that doesn’t look forced.
- Ensuring your ad copy aligns with your product landing pages.
- Optimizing your ads for mobile devices.
Display Ads
Display ads help you attract customers and promote your business to people watching YouTube videos, checking Gmail or visiting websites connected to the Google Display Network, which reaches 90% of all internet users. These ads are a powerful way to enhance your visibility across the web.
Using vivid imagery and optimized text, your ads can take the form of banners, sidebar ads, half- and full-page advertisements and many other sizes. You can even use animated GIFs or interactive media to make your ads stand out.
Our PPC managers can build ads with Google’s accelerated mobile pages platform, which reduces file sizes for faster loading. That means higher viewability and click-through rates, which improves ad performance. We also consider PPC pricing structures to ensure you receive the best ROI.
Retargeting
It can take seven or more touches to generate a viable sales lead. Remarketing helps your brand connect with new and returning customers through repeated interactions with your messaging.
Retargeting, one component of remarketing, is the use of cookies, third-party user data and target audience profiles to show display ads to people who have visited your site in the past or who exhibit similar traits and behaviors as your customers.
Retargeting networks convert customers wherever they happen to be on the web. This strategy can help you find potential customers who have never visited your site by using look-alike audiences that demonstrate online behavior similar to your target customers. If a customer finds your business through Bing Ads one day, retargeting might show them a LinkedIn Ad the next day, for example.
Brafton’s PPC consultants support your retargeting efforts on platforms like AdRoll. As your customers browse the web, they’ll encounter your brand via unobtrusive ads, reminding them of your value proposition. This consistent presence boosts brand recognition and keeps you top-of-mind.
Shopping Campaigns
Sometimes, waiting until someone lands on your product page before you make your sales pitch is too little, too late. Today’s shoppers move between platforms seamlessly. Their shopping experience can begin at any time of day, on any platform. Shopping campaigns help you appeal to your customers across platforms and devices. In this case, PPC marketing is like putting your storefront right on the SERP.
Brafton’s e-commerce PPC consultants create campaigns using product images, star ratings and similar ad extensions to encourage user engagement and increase your conversion rate. For example, an e-commerce company hoping to raise brand awareness might run a PPC campaign to show off its new line of products.
When your customers search for a product they’re ready to buy, Solurein’s strategic shopping campaigns help to ensure your offerings are front and center. Your strategist can work with Google and Amazon ad networks to get your products in front of millions of potential customers.
Syndication
Augment your digital marketing strategy with syndication networks. By extending your content to third-party sites and advertising platforms, your messaging can reach potential customers on millions of websites and increase the value of your investment in paid search ads.
Content syndication drives traffic to your site by giving readers a taste of the information you provide. This way, you can take advantage of third-party site traffic to expand your reach and visibility.
Brafton’s PPC consultants work with Taboola, Outbrain and similar networks to help your content reach a broader audience of potential customers. Syndication complements your PPC ad campaigns and enhances your search engine marketing efforts.
Complete PPC Audit
It’s not enough just to create a PPC campaign — you need to monitor and evaluate it to establish if it’s working well. Typically, PPC specialists analyze metrics such as CTR (click-through rate) and conversions to understand if a campaign is performing at the required level. If you’ve already got a PPC campaign set up and running, Solurein’s PPC experts will carry out a comprehensive PPC audit of the campaign and consult with you on how to improve its results.
Our PPC management agency is committed to transparency and accountability. We help you understand your PPC management pricing and how it aligns with your business goals.
Social Media Ad Management
Advertising on social media is a crucial strategy for brands today. Approximately 37% of consumers find purchase inspiration through social channels.
Making connections through social media ads increases consumer trust in your brand and helps you build a loyal customer base. Platforms like Facebook, Instagram, LinkedIn and X offer unique opportunities to reach targeted audiences with precision.
Your social strategists can work across all major platforms, helping you create attractive social display ads that fit naturally into your customers’ social feeds. Whether it’s creating engaging Meta Ads or crafting compelling LinkedIn Ads, we ensure your brand stands out.
Custom Reporting
Marketing analytics drives superior growth, which is likely the reason analytics spending is expected to increase by 200% over three years.
Your dedicated account manager can support your efforts with a deep dive into your strategy, results and tactical next steps. Tailored reporting helps you visualize what’s driving growth so you can maximize results. With access to high-quality data, you can leverage these insights to focus your PPC efforts on channels most likely to drive high ROI.
Continuous reporting ensures your growth is sustainable. For instance, conversion tracking can show you which messaging resonates best with your target audience. Actionable insights provided by your strategist can help you plan your campaign with confidence.
Combining PPC with SEO Services
While PPC and search engine optimization are very distinct forms of advertising, your business needs to integrate your strategies for both methods to accomplish marketing success. The two mediums can inform each other’s strategy and work in tandem for the best results. For example, you can use information about keywords from your PPC campaign to enhance your SEO campaign.
Similarly, how you optimize your SEO content can help you determine where and when to include keywords in text ad copy. When your SEO is good and your SEO content ranks highly in the organic results section of a SERP, users are far more likely to click on a paid ad from the same business. And, the more clicks your paid ad gets, the lower your cost-per-click will be.
When you’re able to spend less on your ads while still enjoying great performance, you get the best ROI. At Solurein, we offer both PPC and SEO services. Because we understand the complexities of both, we know how to combine strategies for both to create synergy that drives performance.
Our holistic approach to digital marketing services ensures that all aspects of your online presence are optimized. From web design to email marketing, we cover all bases to help you succeed.
Optimize Your PPC Campaigns
Optimizing a PPC campaign is as much of an art as it is a science. The success of PPC ads is based on an almost endless list of factors like keyword quality, bid costs, campaign type, targeting and remarketing. PPC specialists are able to modify each element that determines PPC success to optimize your campaigns. They understand how to adapt one component to make it perform better without sacrificing or hurting the performance of others. Optimizing a PPC campaign is essential to drive traffic to your site and, therefore, to increase conversions.
Visitors arriving at your site from PPC ads are 50% more likely to make a purchase than organic visitors. If your goal is to increase the conversion rates of your landing pages, expert PPC management can help your organization choose the best strategies.
To optimize your results, you need to have the resources to adjust and manage your campaigns responsively. With actionable data, your PPC manager can help you determine which social platforms and search engines are most likely to increase conversions and engage your audience.
Brafton’s dedicated PPC managers support your digital advertising efforts with their expertise and years of experience. Get in touch with Solurein’s Promotions & Engagement Team to learn more about our PPC management services and how our PPC management company can assist you.
What PPC Management Services Does Solurein Offer?
Solurein is a full-service content marketing agency, which means we can cover all your PPC management needs and more. Our experienced consultants can help you define KPIs to inform your PPC campaign goals, optimize bid management and identify more targeted ad groups for better results. To keep your strategy on track, we’ll collect data across all platforms and regularly inform you in your personal PPC report.
We can also combine these services with everything from UX audits to fine-tuned copywriting for A/B testing on landing pages. This helps you understand your audience and your competition and see measurable campaign results. Whether you’re looking for a trusted Google Partner to track your display advertising in Google Analytics or trying to throw Bing Ads into your PPC marketing mix, we’ll find the right solution for you.
Our flexible PPC pricing options ensure that businesses of all sizes benefit from our expertise. Whether you’re a small business offering home services or a large enterprise, we’re equipped to handle your needs.
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