CASE STUDY

See How We Built BluBØX’s Contact List With a Smarter Email Marketing Strategy

We supercharged BluBØX’s email marketing campaign with more content that got more clicks.

BluBØX is a manufacturer and service provider of physical security products, offering cloud-based solutions that integrate access control, alarm management, video surveillance, visitor management and biometrics into a unified platform accessible from any device, anywhere and at any time.

THE CHALLENGE

Building a Bigger Email Audience

When BluBØX came to Solurein, their email contact database was small — mighty, but smaller than they’d like. The goal here almost immediately was to achieve email growth by adding new contacts to their database who BluBØX could insert into future email campaigns to drive brand awareness and conversions.

The task: Grow their contact list.

THE SOLUTION

Email marketing

BluBØX came to us with inspiration: Solurein’s own email campaigns, which are designed to engage our audience through value-add content, intentional cold emails and thoughtfully crafted nurture campaigns. So, we took a similar approach for BluBØX that involved cold emails, intro drips and customer journey mapping.

THE OUTCOME

Cold Outreach, Hot Results

451%

increase in email volume.

+16,000

email clicks.

4.3%

increase in click-through rate.

In 2024, Solurein expanded BluBØX’s email contact list by sending high-quality cold emails to more recipients. Specifically, BluBØX went from sending about 100,00 emails in 2023 to more than 870,000 in 2024 — and people aren’t just opening them, but engaging with them, too. Throughout this initial campaign, we helped BluBØX achieve a 1.9% click rate and 7.5% CTR, which is up 4.3% overall since last year.

This initiative did wonders for BluBØX’s goal of logging 100,000 new email contacts in its database, primed for future email programming to drive conversions.

With a thriving email contact list in place, BluBØX and Solurein’s next move is to focus on nurturing new leads further down the funnel, pushing for those conversions. In Q1 of 2025 alone, BluBØX sent more emails to more contacts than the whole of 2024. Now that’s how you scale.