Content Creation Services

We create content that converts and resonates. Every asset aligns with your commercial goals, speaks directly to your audience and builds a conversation around your brand across multiple platforms, including social media.

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COPYWRITING SERVICES

We employ creative storytellers from the U.S. who are trained to use digital tools to create optimized content, including compelling social media posts and SEO content. Strong copywriting attracts more clicks and more conversations. It’s likely one of the first entry points into your sales funnel.

Need help with website content creation for landing pages, banner ads, campaign materials, internal assets, lead generation emails and other sales-enablement collateral? Our content creation services also extend to crafting engaging blog posts and high-quality content tailored to your audience’s needs.

Graphic Design Services

Humans are visual creatures. Placing custom illustrations, branded infographics and creative UX designs in front of a large audience propels your brand ahead of competitors still relying on stock imagery. Our graphic design services include creating visually appealing social media content that stands out on any social media platform.

In addition to personalized branding work, we create professionally designed eBooks, white papers, case studies, sales sheets, executive reports and more. From infographic design to web page layout, we’ve got the vision, and we’ve got the visuals to bring it to life.

Video Marketing Services

Video is the future. Across all channels, all site visitors and all formats, video is an investment you can’t afford to cut. It’s a fundamental component of every content strategy and a core competency of Solurein’s content creation services. Our video content creation services encompass everything from promotional videos to engaging social media content, ensuring your message resonates with your audience.

Customer testimonials, on-location shoots, corporate promos, in-studio productions, live event coverage and multipurpose animations are just a few of the ways we drive higher video marketing engagement.

Our in-house team is made up of videographers, animators and studio specialists who are visionaries in their fields.

Blog Writing Services

Brafton’s content creation process is simple but powerful: Write for your target audience and optimize for search. Our content writers steep themselves in your industry and collaborate with subject matter experts to showcase original thought leadership. Inbound marketing is about starting conversations with the right people at the right time.

Our blog post services are designed to deliver high-quality content that not only informs but also ranks. We perform thorough keyword research to ensure each blog post targets the right terms, boosting your SEO efforts.

Armed with real-time data from leading content marketing tools, such as Google Analytics, BuzzSumo, SEMrush, Moz and MarketMuse, we blog with intent. No fluff, no filler. Just engaging content with real SEO value.

We understand the people who make up your audience, the content they want to read and the problems they hope you can solve. Leveraging our writing teams’ SEO expertise and industry-specific insights, our content writing services put quality at the forefront of your content strategy.

White Paper Marketing Services

Longform, data-rich assets like white papers are great resources for high-intent readers. We conduct industry interviews, compile timely research and craft brand-infused, quality content and formatting to establish your business as a thought leader in your space. Our content creators specialize in producing in-depth white papers that can be promoted across various social media platforms to reach a wider audience.

White papers are a key tool for lead generation, and our proprietary Arch software allows you to embed your downloadable assets into other content and distribution strategies so you capture as many leads as possible.

eBook Marketing Services

Combining engaging content writing with eye-catching graphic design, Solurein eBooks are an ideal asset for capturing and holding onto audience attention, allowing you to present and detail even the most complicated topics in a simple, easy-to-follow format. Our eBooks can be shared as social media content to engage your followers and drive traffic back to your website.

As with white papers, this form of content marketing also provides ample opportunity to generate leads through downloads, complete with dedicated landing pages and custom CTAs.

Our End-to-End
Content Creation Process

We’ve fine-tuned our content creation process over years of working with clients across all industries to deliver the best results possible. Here’s how it works:

1. UNDERSTANDING YOUR BRAND

At the very start of the creation process, our content creators take the time to learn anything and everything about your brand. Through conversations with key stakeholders across your organization, we develop an intimate understanding of important brand elements like your mission and values, as well as the more detailed characteristics such as style, tone of voice and color palettes. This ensures that our social media content creation, blog post writing and other asset production activities accurately reflect your brand identity across all platforms.

Armed with this information, our content creators know exactly how to position your content so that it isn’t only accurate and thought-provoking, but also has the look and feel of coming directly from you.

2. DEVELOPING CONTENT

Next, we go to work turning ideas into something tangible. Our writers conduct deep industry research using highly reputable government, news and industry sources to create a valuable piece of original content your customers will love. Whether the task at hand is SEO content writing for your website, creating engaging social media posts or developing compelling content for email campaigns, our team ensures every piece is tailored to your audience.

We also conduct extensive interviews with subject matter experts (SMEs) to dig deeper into a specific topic that will inform a unique piece of content and position your brand as a thought leader in the space.

Our designers, animators and videographers take your written content and couch it in arresting imagery and graphics (always according to your brand guidelines) to really bring your content to life and turn it into something people will actually enjoy consuming.

3. OPTIMIZING YOUR LONG-TERM STRATEGY

We’re not just a one-and-done operation. Our strategists keep a close eye on the performance of each piece of content (as well as your overall campaigns) to ensure they are meeting the goals we identified together at the very beginning. We utilize data from social media platforms, website analytics and other digital marketing channels to refine your content marketing strategy over time.

While this is helpful in identifying what works (so we can replicate successful elements in future campaigns), it also gives us insight into what isn’t working quite as well. That points the way to optimization opportunities to create better, harder-hitting strategies.

Why Use Content Creation Services in the First Place?

We’re committed to taking the headache out of building great marketing strategies for our clients. It’s what we do. Here are the pain points we help resolve:

PAIN POINT

I have the subject matter expertise, the thought leadership ideas and even the strategy, I just don’t have the time or the resources. I understand the value of creating great content, it’s just hard for me to focus on writing blogs while tending to all my other responsibilities, and I simply don’t have the bandwidth to hire and train full-time content creators to do it in-house. Managing social media content creation, blog posts and video content can be overwhelming without dedicated resources.

SOLUTION

Our content creators are committed to learning all of your brand’s nuances and creating excellent content that exceeds all expectations, effectively making them extended members of your in-house marketing team. No more dumping all of your time and money into managing an in-house team — we take care of the hard part for you.

PAIN POINT

My business area is quite niche and there is already a lot of noise out there surrounding many of the key topics in my industry. Writing in this space is not easy, and I’m in serious need of content creators who can learn the industry nuances fast and create something that stands out. I need a content marketing agency that can produce high-quality content, including blog posts and social media posts, that differentiates my brand.

SOLUTION

Our full-service marketing agency is staffed by highly experienced and qualified content creators who have the ability to write across all industries and verticals while strictly adhering to your unique brand and style guidelines. When you lean on our content creation services, you can trust that the content you receive will be high quality, accurate and relevant to your target audience.

PAIN POINT

I know what a good piece of content looks like. I might even have the time and bandwidth to produce it myself, but nothing I create gets people to take the action I want. Whether it’s earning leads, email subscribers or just website traffic, my content can’t seem to accomplish any of my goals. I’m looking for SEO content writing and content production services that can drive results.

SOLUTION

Our No. 1 priority is to create content for people, not search engines. That said, there are plenty of great ways to strike a healthy balance between the two, creating great, engaging content that also has the power to encourage consumers to take action. All of our content creators are trained to know exactly how to build, structure and organize content so that readers actually complete the actions you want them to.

Powering Your Marketing With Solurein:
What You Can Expect?

We don’t just create content—we drive results. The benefits of working with Solurein include the ability to:

ACCESS TO A DEDICATED TEAM OF CONTENT CREATORS:

It takes time to build a deep understanding of your business and industry. We get that. That’s why we assign a single team of dedicated content creators to work with you throughout our entire engagement to create a sense of seamless consistency between our team and yours. Whether it’s social media management, video content creation or blog writing, our team is equipped to handle all your content needs.

ESTABLISH THOUGHT
LEADERSHIP:

Our content creators dig deep into the nitty-gritty of your business, working with you to identify ideas and stories at the cutting edge of industry developments. We turn those ideas into crisp, well-researched pieces of content, helping to position your brand as a thought leader and building real authority in the space. From compelling blog posts to engaging social content, we ensure your brand’s voice is heard across all channels.

INCREASE BRAND AWARENESS:

Great content helps you stay in touch with your potential customers at every phase of the buyer journey. That means when consumers are ready to make a purchasing decision, your brand will be the first one that comes to mind. Our strategies include leveraging influencer marketing and user-generated content to amplify your reach.

BOOST ROI:

Working with our content creators is more cost-efficient than hiring your own in-house team of writers, and the right team will create quality content that is as good as (if not better than) what you can create in-house. The result? The outcomes you want at a fraction of the financial (and time) cost.

How To Maximize
CONTENT CREATION INVESTMENTS

Your marketing goals are our marketing goals. We bring commercial value to your brand with creative services that serve a purpose-driven content marketing strategy. Every asset is tied to a specific dollar amount — we create, track, analyze and report on the results of your content investment. Our content creation services build upon what works and improve upon what doesn’t. By integrating data-driven approaches like keyword research and leveraging high-quality content, we maximize the ROI of your content marketing efforts.

Content marketing is a multibillion-dollar industry full of growth opportunities, and we create only what counts, what matters, what converts.

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See The Results