Google Ads Agency
Google advertising is to a marketing strategy what a cornerstone is to a robust building. And in the same way that a durable building calls upon specialized architects, carpenters and the like, Google Ads and their various applications necessitate the specialized attention of digital marketing experts.
Brafton, offering leading Google Ads management services, is home to just that: a collaborative team of specialized writers, designers,and search engine marketing experts who are able to enhance your Google Ads efforts.
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Brafton: Certified Google Ads and Microsoft Advertising Partner
At Solurein, we’re ranked in the top 3% of participating companies in the Google Partner program — and we’re proud to be a Google Premier Partner. We earned this label on the basis of our ability to consistently deliver high-quality ads that yield significant results for our clients.
And, alongside being a Google Premier Partner, we’re a certified Microsoft Advertising Agency Partner, which distinguishes our PPC advertising specialists among the Microsoft ads search advertising marketplace. This means when you partner with Solurein, your digital advertising program a strong foundation upon which it can grow.
These accolades are the result of hard work and dedication to providing the best Google Ads management service possible.
Trust Solurein with Your Google Ads
Here’s how Solurein helped Oliver Wight Americas to produce a 328% increase in website traffic, resulting in 260+ monthly qualified marketing leads.
Here’s how Solurein helped Imperial Surveillance reduce their cost-per-click by 8% while boosting their leads via PPC advertising by 50% compared to the previous month.
Here’s how Solurein helped Agile Education increase their marketing qualified leads by 74%, yielding a 40% increase in sales opportunities.
Our team at Solurein, spanning writers, designers, paid search specialists and more, takes the time to understand the ins and outs of your business. We also draw on our wealth of Google Ads expertise to provide you with successful outcomes. We’re an ROI-focused Google Ads agency; that means we’re interested in meaningful results — which is why we’re trusted by businesses across the globe with their Google Ads efforts.
As a Google partner agency equipped with the expertise to drive success across all ad formats and purposes — from YouTube promotions to Google search ads, and everything in-between — you can trust us with your paid search efforts. To reach out with any questions or to receive a free quote, click here
Why Google Ads?
For every $1 an advertiser spends on a Google ad, they can expect an average return of $8. Of all the available digital marketing avenues and their associated ROIs, an average 8x return is among the best and brightest.
Google Ads Formats
Let’s firstly note that Google Ads are continually evolving; it’s the role of Google Ads agencies in particular to ensure that they’re up-to-date with the latest format changes and best practices, given their continual progression. Today, however, there are a variety of ad formats to choose from, including but not limited to:
Search Ads
Search ads predominantly use text. They’re intended to be quick and easily digestible, speaking directly to where the potential consumer is in the funnel. While simple in theory, in practice, there are a variety of search ad extensions and campaign types (from Dynamic Search Ads to Discovery ads), each with its own strengths and weaknesses.
Responsive
Responsive ads automatically adjust according to the device screen size, appearance and format of available space. On the display side, they’re intended to seamlessly blend into a website. On the search side, they allow for extraordinarily precise targeting of specific, bespoke messaging to certain factions of your target audience. Responsive ads also facilitate A/B testing and other automation capabilities.
Display ads
Google’s Display Network primarily serves image ads. Advertisers can choose typically between static or animated graphics, and may opt to run responsive ads. Each display ad is carefully designed to capture attention and encourage conversion.
App promotions
Naturally applicable to those companies with an app, these ad forms drive downloads and are intuitively adjusted based on device/app store compatibility. They can be run on the Google Play Store, YouTube, search and more.
Video
The most popular form of Google video advertising? YouTube ads. Yet Google video ads aren’t limited to Youtube ads, rather, they are also able to be placed on any website that’s in partnership with Google.
Google Shopping Ads
As an efficient means of reaching bottom-of-funnel consumers, Google shopping ads strategically place product/service promotions in front of potential buyers who are online shopping for the same or similar products.
Call-only Ads
As a means of lead generation, these ads are placed on call-friendly devices, allowing potential clients/customers to make direct contact.
Google Local Services Ads
Make sure your audience can find your location through local service ads. When your customers search for the solutions you provide, they’re more likely to visit you if you show up in their Map Pack.
Advertisers also have the option to opt for paid ad extensions whereby they can enhance their ad with additional relevant information, from sitelink extensions, to location extensions, call extensions and/or price extensions, among others. Ultimately, the ad format you choose and its specific ad campaign setup will be based on a handful of factors: the ways your target audience consumes content, the nature of your product or service, your specific campaign goals and more. By partnering with a Google Ads agency, you ensure that both your strategy and campaign implementation are optimized.
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Why Solurein?
When you partner with Solurein, a leading Google Ads agency, you’ll gain a team of specialized writers, designers and Google Ad experts who collaboratively ensure successful campaign outcomes. Whether you need an expert consultant by your side, or an agency to handle everything from strategy to the optimization of your Google Ad campaigns, Solurein’s got you covered.
While we adjust according to the specific needs of our clients, here’s an overview of how we approach Google ads:
Discovery
The discovery stage is intended for strategic composition. We evaluate and consider a host of factors, including your target audience, ad spend budget, channels and overall campaign orientation. It’s upon gathering the necessary information and conducting relevant research that we determine what Google Ads strategy is likely to yield the highest return. In this phase, we’ll also evaluate your competitive landscape.
Campaign Creation
This is where the prior strategy gains legs. It’s here that we not only implement your campaign, but also engage in retargeting efforts, if applicable. Our team of Google Ads specialists also continually monitor the campaign’s performance and make any necessary adjustments if needed.
Campaign Optimization
Campaign optimization = campaign success. We lean on a host of analytics and cumulative, cross-department experience to make any necessary adjustments to your campaign. This stage may also include a reallocation of ad spend budget to higher performing ads, or adjusting associated marketing collateral — such as the campaign’s website design and/or ad copy, for example.
Analytics and Reporting
The purpose of analytics and reporting is to inform further optimizations and future campaigns, and ensure you’re brought up-to-date at each step. At Solurein, we offer periodic campaign reporting drawing on Google Ads data, Google Analytics and other relevant tools, whereby you’ll know exactly what’s working, what isn’t and why — and how we intend to maximize your campaign outcomes.
Given Solurein’s various in-house departments, you’ll have the opportunity to maximize your campaign by drawing on a wide ranging set of expertise. Our search engine optimization specialists often work directly with our SEM experts, for example, to provide a comprehensive, holistic approach to your online marketing strategy — encompassing both inbound and outbound advertising. Whatever strategy is most likely to result in a positive outcome for your business, Solurein has the expertise and resources to pinpoint it and execute it.
To learn more about how Solurein can optimize your Google ads, reach out to our team today!
