Facebook Management Services
There are more active Facebook users than there are people living in the entire Western Hemisphere. Facebook is a great starting point if you’re looking for a place to connect with new audiences, manage your Facebook page effectively, engage them with compelling content using features like Facebook Live and Facebook Messenger and nurture them to a sale.
Socialize your way to new sales opportunities.
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Your Business on the World’s
Biggest Social Network
Facebook is the top-rated organic social media network among B2C marketers and in the top three for B2B marketers. This massive online community gives businesses in all industries an opportunity to connect with their target audiences, build up a base of followers and get their engaging content directly into followers’ News Feeds. With a well-managed ad account, you can amplify your reach even further.
Facebook is a foundational component of any social media marketing strategy. As a leading Facebook marketing company, Solurein’s cross-channel digital marketing service experts are here to elevate your social media presence one social media platform and campaign at a time.
Benefits of a Business Facebook Page
Your Facebook Business Page is the centerpiece of your socialization, brand awareness, and lead generation efforts on Facebook.
Creating a Business Page on Facebook also gives your brand a chance to engage with other industry counterparts, spark relationships with social media influencers and make important business connections. Utilizing tools like Facebook Insights, you can gain valuable data about your audience. Additionally, it indirectly serves search engine optimization (SEO) campaigns by helping to drive traffic to your web pages.
Other inherent benefits of Facebook include:
- Cost-effective brand exposure on a dominant social media platform.
- Access to leading technologies, marketing tactics and data insights directly within Meta Business Suite, Facebook Business Manager, Facebook Ads Manager and Facebook Events Manager.
- Utilize tools like the Facebook Pixel and Facebook Insights for better targeting and analytics.
- Mobile-optimized digital experiences for your customers and prospective target audience.
- Native organic and paid Facebook marketing services, including Facebook ad services and ad management services, from one hub.
Facebook Management Services From Solurein
We offer monthly and rolling social media management services, including comprehensive Facebook management solutions, as well as custom-quoted services for just about anything you might need in the way of social marketing and advertising strategies.
By working with Solurein, a leading Facebook marketing company and digital marketing service provider, you can free up internal resources and tap into expert social media strategy from analysts, managers and consultants who specialize in Facebook marketing services. Working through a single point of contact, your marketing team gets full access to the creative, strategy, metrics, tools, research and documentation that goes into constructing and executing your Facebook advertising campaigns, including Facebook ad campaigns and Facebook ads management services.
That’s what you can expect from end-to-end management of your Facebook account. Total accountability, real-time insights through tools like Facebook Insights and Google Analytics and, ultimately, ROI to show your boss.
Here’s how Solurein’s Facebook marketing services can amplify your brand:
Social Media Management
Our comprehensive social media management services include Facebook page management to ensure your Facebook Business Page is optimized for success. We offer monthly and rolling services, as well as custom-quoted solutions for just about anything you might need in the way of Facebook marketing. We can build your social profiles from scratch, from setting up page roles and leveraging Facebook Business Manager to creating engaging content for your Business Page. We’ll also customize notifications, organize page tabs, integrate your Facebook Messenger, help you promote your page through your website and much more.
Alternatively, we can optimize your existing Facebook presence by:
- Setting strategic goals for your Facebook campaigns.
- Refining your target audience with Audience Insights, Facebook Insights and other analytics tools.
- Optimizing your Business Page copy with SEO services in mind.
- Making recommendations for what information to add to your About pages.
- Incorporating calls-to-action on your Business Page.
- Helping you build up your base of followers.
- Creating a posting schedule.
- Posting social media content like instant stories, links, questions, photos, videos and more.
- Engaging other brands to help expand your presence on the network.
- Responding to comments and messages through Facebook Messenger.
- Utilizing Facebook Live to engage with your audience in real time.
- Implementing Facebook Pixel for better ad targeting.
- Much more.
Social Engagement Videos
Video reigns supreme on Facebook. It delivers demonstrably better engagement metrics (impressions, likes, comments, shares) than any other type of post on the channel. Engaging content like videos is essential for a successful Facebook marketing campaign.
At Solurein, we have an in-house video production team that can script, produce and edit social engagement videos. These 30- to 45-second shorts are crafted to be memorable, engaging and easily digested by anyone scrolling through a congested news feed. Additionally, you can use your Facebook page to share, distribute and promote product demos, animated explainer videos, Facebook Live events and any other forms of video marketing your brand engages in.
Your Facebook video content can also work cohesively with your videos on other channels, such as YouTube, your website, another social media platform and more. The effect is a widespread visual presence across the web in many formats, enhancing your Facebook ad campaigns and overall marketing strategy.
Social Media Advertising Management
Facebook ad management is one of our specialties at Solurein. As a seasoned Facebook advertising agency, we can work within Facebook Ads Manager, Business Manager and the Power Editor to oversee your Facebook ad campaigns from start to finish. We’ll help you refine your target audiences, select the right Facebook ad formats, allocate ad spend strategically across your other channels and measure your paid social campaigns’ performance.
Our Facebook ad services include setting up and managing your ad account, creating compelling ad copy, designing eye-catching banners and implementing Facebook Pixel for conversion tracking. We can also create keyword-optimized conversion landing pages for your ads and Sponsored Posts.
With our Facebook advertising services, you get a dedicated Facebook ad management team that focuses on maximizing your ROI. Our Facebook ads management services are tailored to your business goals, ensuring that every Facebook advertising campaign we run aligns with your marketing objectives.
Social Listening
By keeping an ear to the ground using social listening tools, tactics and techniques, our social media managers can essentially discover conversations — for better or worse — Facebook users have about your brand. Utilizing platforms like Facebook Insights and Google Analytics, we monitor your brand’s online presence across Facebook and beyond.
Social listening is the monitoring and compilation of key metrics such as brand mentions, the context for those mentions, sentiment, share of your brand’s voice in industry conversations relative to competitors and more. This information can be invaluable for reputation management and customer relationship building. It can also be used to identify opportunities to work alongside social media influencers.
As a dedicated marketing agency, your social media manager uses these qualitative and quantitative data points to pivot your Facebook strategy, allocate investments and help your brand voice its opinion on hot topics. By engaging with your audience and creating engaging content, we ensure your brand stays relevant and responsive.
Social Media ConteNt Creation and Management
Rule No. 1 of all social media: Be social. At Solurein, we don’t just treat Facebook like a content distribution platform. We also ensure we’re actively engaging the right audiences and going the extra mile to spark relationships with potential leads through creative Facebook campaigns.
One of the ways we do this is by strategizing contests and user-generated content campaigns that will help build up followers and drive deeper engagement among your existing audience. Our Facebook ads experts design and manage these engaging content campaigns to maximize participation and reach. We also help manage these campaigns during their execution and measure the outcomes using tools like Facebook Insights and Google Analytics.
Reporting for Your Social Media Campaign
Facebook marketing is most effective when it’s part of a larger strategy that serves your goals. Whether those are to drive more traffic to your website, boost lead generation, improve customer satisfaction, build customer loyalty or all of the above, our social media strategists will create benchmark reports and track the progress of your campaigns every month.
Some of the key metrics we look at in our analytics and reporting include:
- Impressions
- Reach
- Clicks
- Likes
- Shares
- Comments
- Facebook referral traffic
- Follows
- Video metrics
- Cost-per-click, cost-per-action, cost-per-thousand-impressions and other paid ad metrics
- Conversion rates tracked via Facebook Pixel and Google Analytics
We can also create custom reports for individual social initiatives such as contests and user-generated content campaigns, providing insights through Facebook Insights and other analytics tools.
The partnership doesn’t end there, though. We use these data points to continuously optimize your Facebook efforts for maximum ROI. The insights generated from your Facebook target audience are also useful for other digital marketing channels, helping to paint a more comprehensive picture of your overall marketing performance. Our integrated approach can enhance your web design, web development and SEO services, ensuring your online presence is cohesive and effective.
Strategize. Engage. Convert.
You don’t need to connect with all 2 billion Facebook users — just the ones who have commercial value to your brand.
As a leading Facebook marketing company and marketing agency, our Facebook management services will help you develop a strategy to engage those users, utilizing our Facebook advertising services to convert them into high-value prospects.
