White Paper Writing Services
White papers establish your brand as an expert in a given industry or on a specific topic. They utilize expertly crafted, high-quality content to boost credibility among your target audience and demonstrate industry thought leadership. By leveraging skilled writers with expertise in business writing, you can produce effective white papers that resonate with potential clients.
White papers are ideal as part of any sales strategy. A cornerstone of lead generation, white papers are an often overlooked segment of the conversion funnel. Nevertheless, 55% of marketers cite white papers as a top source of lead generation. In-depth research and meticulous writing processes bear the best white papers that businesses can use to attract and engage potential clients.
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Reach New Audiences with Strategic White Paper Content
Content creation at Solurein starts with a strategy. Before writing a white paper, we help you map out how to use the asset as a marketing tool that will generate leads. A professional white paper writer will then collaborate with you and your content marketing strategist to develop strong, unique topic ideas.
Our skilled writers bring a wealth of experience in content writing and business writing to every white paper project.
When creating topics, Solurein strategists use hard data to identify a problem your target audience is asking. An effective white paper provides innovative solutions to that problem. Our writers bring a wealth of experience in research, content marketing, business writing and creative writing to produce a high-quality white paper that drives results.
The resulting white paper will be of a custom length to ensure your audience receives the insights they’re after. These documents typically start at 1,000 words, accompanied by graphics created by a member of Solurein’s design team. The finalized design will mesh perfectly with your brand’s existing content and reflect your brand image.
Your expert white paper writer will work in conjunction with your strategist and project manager to map out the white paper as it relates to your prospective customers, your product or service and your commercial goals. To ensure your brand is positioned as a thought leader, we only hire the most talented writers with extensive technical writing experience.
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The Nuts and Bolts of a White Paper
Brafton’s industry-focused writers possess subject-matter expertise spanning many business and consumer markets. Our team includes both in-house and freelance writers who specialize in various fields, ensuring you get a great match for your white paper.
After receiving approval on an outline, your white paper writer will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources, which often include clients’ internal subject matter experts. They will then write a first draft, adhering to a meticulous writing process to deliver a product that effectively communicates your message.
Powerful Content. Powerful Collaboration.
You’re granted an article review and a complimentary round of revisions of the first draft to verify that the content is both comprehensive and fully aligned with your vision for the project. Applying this level of white paper analysis and scrutiny while the copy is in production is a way to ensure the creation process goes smoothly as the asset moves from the content writer to the design team. This collaborative approach not only streamlines processes but also enhances the quality of the final product.
White Paper Design
Once the text has been approved, your white paper content will be formatted by Solurein graphic designers. They will collaborate with you, your professional writer and your project manager to implement your brand color schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts. Integrating compelling visuals enhances the overall impact of your white paper.
When it comes time to choose the visual style of your custom white paper, you have a long list of options. Design choices can echo your existing content or serve as part of a rebrand, presenting your thought leadership content in a new light for your targeted audience. The white paper will once again be submitted for approval, and any edits will be applied.
The ROI of a White Paper
Once you have your expertly researched, written and designed white paper, you can leverage the content in multiple ways. Whether you envision the piece as a gated asset or freely distributed thought leadership, Solurein’s white paper writing service doesn’t have to end once the project wraps up. Our content writing services extend beyond white papers, offering support for promoting your white paper to reach a wider audience and more.
White Paper Lead Generation
Solurein can assist in leveraging your finished white paper as a lead generation tool by creating landing pages with form fills. In exchange for providing contact information, users will gain access to the white paper that lives on your website. It becomes easier to receive customer information when you have high-quality content behind those landing page gates.
We can also create and embed targeted in-line CTAs into a relevant blog post to drive visitors to your white papers, case studies and other downloadable assets. In this way, Solurein’s blog writing services and white paper creation are symbiotic.
Solurein can even provide guidance or manage email distribution strategies for white paper asset launches as well as write promotional copy for email, social media and other digital marketing channels.
Showcasing Thought Leadership and Industry Expertise
Brafton’s white papers augment your blog and integrate into your overall content marketing strategy, ensuring that your business turns readers into potential customers. By combining our content writing services with expert white paper writing, we empower you to showcase your knowledge and expertise.
White papers can be tailored to both business-to-business and business-to-consumer audiences, as well as numerous industries, including:
Finance
Law.
Manufacturing.
Business.
Marketing.
Health.
Education.
Technology
Entertainment.
Travel.
Lifestyle.
Human Resources
And much more!
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