White Paper Writer
Solurein content writers are industry-focused experts trained in best practices for researching and writing white papers that resonate with your target audience.
Learn more about white papers with Solurein, your trusted white paper writing service:
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Blending comprehensive analysis with captivating storytelling, your white paper writer will craft a compelling asset by fully immersing themself in not just your industry, but your organisation’s brand, style and messaging to communicate even complex ideas effectively.
White papers establish your brand as a thought leader in ways a traditional blog post cannot. They use carefully written content formatted into a polished white paper template to demonstrate subject matter expertise for prospective customers. Our professional white paper copywriting service showcases your expertise through compelling, industry-leading narratives. These deeper-funnel assets are effective for lead nurturing and sales enablement but also make exceptional content marketing lead generation material.
Our writing services are available globally; we also have white paper writers in the UK, white paper writers in Australia and white paper writers in Germany!
Stage 1: Creating the Foundation For Your White Paper
To begin, your content writer will work directly with you, your strategist and your project manager to nail down your target audience and build a topic tailored to it that entices actions you want readers to take.
Unlike an eBook or traditional blog, white papers are often more technical, providing an in-depth overview of a topic your potential customers and leads are interested in. Although they’re typically less visual than an eBook, effective white papers often incorporate charts, graphs and tables to help readers visualise data.
While white papers come in a variety of different forms, the three “genres” that marketers typically use include:
Backgrounder:
Think of this as a traditional white paper. Backgrounders are a customer-facing version of an internal explainer that illustrates how a new technology or product works and how it can help your audience achieve a goal or overcome a problem. Our white paper writers excel at transforming complex technical information into accessible content.
Numbered list:
This might be the most easy-to-spot white paper. Organised around a specific number of talking points, this form of research covers topics like “5 Things You Need To Know” or “10 Best Practices For Your Industry.” Our writers craft compelling lists that engage readers and highlight key insights.
Problem/Solution:
This content positions your brand as an authority in your industry. Unlike a backgrounder, the white paper will lean more heavily on research to examine a problem within your target audience and present an innovative solution that may or may not directly highlight your offerings.
Before writing begins, your writer will research the intricacies of your industry and your place in it. This may include interviews with subject matter experts — like your staff — or others who can provide insights into news, trends or specific products and services. This thorough approach ensures a quality white paper that reflects deep understanding and authority, packaged up in a white paper that resonates with your target audience.
Stage 2: Researching and Gathering Data
Next comes the white paper research phase. To write a white paper that delivers real value and insight to prospects, your content writer must thoroughly investigate recommended information sources and established industry authorities.
Data collection and analysis also inform writing. Research and analytics demonstrate your brand’s dedication to hard facts that back up assertions. White paper content must reflect an expert understanding of the target audience and provide actionable thought leadership that they cannot find elsewhere.
During this phase, your white paper writer will also lean heavily on information gathered via internal or external subject matter experts to make the content shine. By injecting a deeper level of expertise throughout the white paper and highlighting unique insights, it becomes far easier to differentiate your brand as a thought leader within your industry.
Stage 3: Writing Your White Paper
After the research, it’s time to hit the ground running. Your white paper writer will put his or her content marketing expertise to use, implementing various writing best practices from journalistic, business and creative writing forms, along with proven marketing methodology.
A key stage of the white paper writing process is incorporating team feedback. After your experienced white paper writer completes the first draft, you’ll have a chance to review it in its entirety and provide suggestions for edits or any other ideas, ensuring a quality white paper that meets your expectations. Feedback is incorporated into the white paper before it’s sent to Solurein graphic designers for formatting and final touches.
Stage 4: Driving Traffic to Your Finalized White Paper
Finally, a Solurein copywriter will write dedicated landing-page copy that is optimised to make your thought-leadership content easier to find on search engines. As part of our content writing service, we can also create promotional content such as blog posts, email copy and social media posts that help get more eyes on your expertly crafted white paper.
At Solurein, we consider white papers to be a key element of a complete content marketing strategy. Our writing services extend beyond white paper writing to encompass a full suite of content solutions. However, even the best-written paper is only effective alongside the right marketing tactics that are tailored to your specific audience and unique business needs. That’s why our team specialises in creating data-led digital content that’s easy to find on the web and helps our clients achieve real results.
Whether you’re looking for a one-off white paper or a complete revamp of your digital marketing strategy, we’re here to help. Our expert writers and content strategists are ready to collaborate.
