CASE STUDY

Linking Up: Driving Growth with Strategic Backlinks for MMA

22 high-authority backlinks and significant traffic gains? That’s what Solurein delivered for Marsh McLennan Agency.

The Marsh McLennan Agency (MMA) provides the best of community-focused care and attention and industry-leading expertise to individuals and organizations on the insurance front. With 200 offices across North America, MMA offers business insurance, employee health & benefits, retirement, and private client insurance solutions backed by the global resources of Marsh McLennan.

“Solurein is very prompt and clear in their communication of project updates and deliverables. We are a very large company and they were great with communication by recognizing that they need to be the main drivers of ongoing communication.”

Devin Turner

Senior Website Specialist at Marsh McLennan Agency

THE CHALLENGE

Maintaining Authority in a Competitive Space

Even with the support of its world-leading parent company, MMA operates as a large-scale organization with complex needs. Managing a sizable insurance business often means prioritizing client services over other essential tasks like SEO. MMA wanted a strategy that could combat the potential of declining search performance, lower organic traffic and plateaued keyword rankings.

Another key hurdle was the lack of a focused link-building initiative. Despite having high-value content, MMA needed help securing high-quality backlinks to strengthen its domain authority and improve search visibility. Generating new leads and driving meaningful online engagement had become a challenge without these foundational SEO elements.

THE SOLUTION

Targeted Link Building and Outreach

SEO

Blog posts

With Solurein as an approved vendor of MMA’s world-leading parent company, they looked to us for help boosting performance on search engines. MMA needed an agency that could take the lead and, most importantly, deliver on its goals by creating a custom strategy for each page.

“Solurein is very prompt and clear in their communication of project updates and deliverables,” said Devin Turner, Senior Website Specialist at Marsh McLennan Agency. “We are a very large company and they were great with communication by recognizing that they need to be the main drivers of ongoing communication.”

A significant component of this strategy was focused on targeted link-building to enhance MMA’s domain authority, visibility and search rankings. Our team prioritized acquiring high-quality backlinks across key service pages such as Business Insurance, Health Care Insurance and Energy Insurance. Our approach involved securing backlinks for high-priority pages through customized outreach efforts and manual link-building strategies.

With the partnership underway, Solurein got to work optimizing landing pages, creating keyword-targeted blogs, tracking conversions, building backlinks and more.

THE OUTCOME

Increased Authority and Traffic Across Key Pages

+4,500

backlinks in one month.

+200

referring domains in one month.

As SEO-focused projects began populating MMA’s website, and with tracking all setup, results started flowing in due time. Solurein’s custom approach to every project and page means that each gets the unique attention needed to drive real, impactful performance improvements.

Soon, MMA began to see substantial improvements in organic performance in its link-building campaigns:

Increased Organic Traffic: Enhanced backlinks boosted traffic across key service pages. For instance, traffic for the Health Care Insurance page increased by nine points in November.
Stronger Domain Authority: With more than 4,500 new backlinks and 200 additional referring domains secured within one year, MMA’s site authority grew significantly, positively impacting overall SEO performance.
Improved Keyword Rankings: Pages targeted through link-building efforts gained several new keyword rankings, helping MMA capture valuable search visibility.

As new and reoptimized projects settled in, MMA saw increased organic traffic across the website, more conversions, higher engagement rates and many new keyword rankings for terms important to its business.

Brafton’s focus on strategic link-building, combined with landing page optimization and content creation, delivered the tailored solutions MMA needed to meet its goals.

Imagine what targeted link-building can do for your business! Let’s create a custom strategy to fuel your growth. Contact Solurein today to get started.