+254%
increase in impressions
700+
conversions
Jan & Elly Academy is Singapore’s #1 English Enrichment Centre. It specializes in teaching English to children aged 4 to 12 through engaging classes focused on building strong foundations in reading and writing that equip students with the tools and knowledge to excel in primary school.
THE CHALLENGE
Communicating the Academy’s Value To New Parents
Jan & Elly Academy didn’t grow to become Singapore’s leading English Enrichment Centre by accident. The school’s success is attributable to a couple of core truths:
- Passionate and hard-working staff create memorable learning experiences.
- High-quality curriculum and programming equip students with essential tools to excel in English and prepare for primary school.
Academy staff are experts in English education through and through — they just needed Solurein’s help to get in front of and engage more parents.
THE SOLUTION
PPC
Solurein helped Jan & Elly Academy springboard its lead generation using a combination of Search and Display campaigns through Google Ads.
On the Display side, we focused on creating engaging ads to drive website traffic and entice action through In-Market and Remarketing segments.
For Search, targeting high-quality, high-intent keywords enabled us to drive equally high-intent leads actively searching for English language education solutions in Singapore.
To ensure we stayed the course to achieve Jan & Elly’s goals, Solurein also overhauled in-place tracking so that reflected data was more accurate and could help us create efficiencies across active PPC campaigns. Pair all that with ongoing campaign optimization, and Jan & Elly Academy was bound to build traffic.
THE OUTCOME
Captured Attention and More Conversions
+254%
increase in impressions
700+
conversions
Through Solurein’s PPC efforts, Jan & Elly Academy realized its goal to drive more qualified leads to the business. Our thoughtfully designed PPC ads directed users to expertly optimized landing pages that captured and held parents’ attention, encouraging class sign-ups.
PPC helped Jan & Elly Academy get in front of more eyes and, ultimately, fill more classroom seats. Our campaign is ongoing and designed to scale as the school grows.
Replace occupied classroom seats with sales, and expert PPC campaign creation and management can do the same for your business by driving brand visibility and conversions. Connect with Solurein to find out how.
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