+44
new web pages.
+1
fresh email marketing campaign.
Sonia Mooney is an industry-recognized HR transformation leader, consultant and Agile HR practitioner. With more than 25 years of experience, Sonia helps organizations simplify and streamline complex HR processes, build better employee experiences and much more.
THE CHALLENGE
Standing Out From the Competition
With 25+ years of experience, Sonia Mooney already had a lot figured out, including tons of quality content; however, it wasn’t quite working in her favor the way she’d hoped. Her original website was small, with nowhere for her valuable resources to live.
Given the competitive nature of Sonia’s industry, she needed to set herself apart from the rest in a way that highlighted her immense experience and expertise in HR.
THE SOLUTION
Website design/UX
Email marketing
Paid social
We started by expanding Sonia’s website to truly encapsulate her breadth of experience. This included adding tons of new pages of content from services and specialisms to resources like blogs and infographics and more. Solurein also worked to create and optimize Sonia’s Google Business Profile to enhance her local discoverability.
In tandem, we also kick-started an email marketing campaign to drive traffic to all those fresh pages, enabling Sonia to reach her target customers and new audiences who may have never discovered her services otherwise.
THE OUTCOME
More Pages, Better Positioning
+44
new web pages.
+1
fresh email marketing campaign.
With everything in place and working together — the expanded website, Google Business Profile and email marketing campaign — Sonia is attracting more eyes and driving more leads.
“I’ve gone from a one-page website that wasn’t maximising my assets or expertise to a 45-page site with all new positioning and messaging, which has truly elevated me within my industry,” Sonia explained.
At Solurein, our collaborative process ensures that business owners like Sonia Mooney and decision-makers of large enterprises alike not only know what’s happening but truly understand the why behind it all.
“Everything was tailored to me and what I needed. I’ve also gained so much insight and knowledge that I can use myself going forward. I’m continuing to work with Solurein to take my brand and my business to the next level,” wrote Sonia.
More Case Studies
Growing RevenueShift’s Social Media Audience (and Conversions) Through Paid Social
How Solurein Uses Artificial Intelligence for Sustained SEO Success
See How We Built BluBØX’s Contact List With a Smarter Email Marketing Strategy
As our partnership continues to grow, Sonia can count on Solurein for strategic support to boost her online presence and bring in new customers.
Thinking about expanding or redesigning your website to stand out from the competition? Solurein can help.
