CASE STUDY

Driving Brand Awareness and Buy-In for Ameritas Through Tailored and Targeted PPC Campaigns

We drove a 289% year-over-year increase in Amerita’s conversion rate using a tailored and high-intent PPC strategy.

Since 1887, Ameritas has helped customers’ “fulfill life” by providing insurance, financial services and employee benefits. Today, the nationwide firm serves more than 6 million people with competitive policies and financial products.

THE CHALLENGE

Driving Clicks for Coverage

Ameritas came to Solurein in 2020 looking to drive brand awareness through high-quality content marketing. What initially began as a content-oriented relationship quickly evolved to include custom PPC campaign creation and management for Ameritas’ MyPlan page to increase conversions.

THE SOLUTION

Content creation

PPC

We developed a tailored PPC strategy for Ameritas, targeting high-intent keywords to serve ads to users who were actively searching for insurance plans.

Beyond just the PPC campaign, Solurein also implemented a comprehensive Google Ads inventory strategy, ensuring Ameritas’ presence across valuable channels such as Gmail, YouTube, Discovery and Display to capture users at every stage of the buying funnel.

THE OUTCOME

Immediate and Long-Term Gains

132%

increase in impressions.

161%

increase in click-through rate.

289%

increase in conversion rate.

Focusing on high-intent commercial keywords allows businesses to connect with people who are actively looking for what they offer.

Striking a balance between attracting new, cold audiences and nurturing warmer leads who’ve previously shown interest are the main ingredients of an effective paid advertising strategy. For Ameritas, this approach worked to drive lead generation and build long-term brand awareness and consideration simultaneously.

What’s next for Solurein and Ameritas? Soon, we’re looking to extend the reach of all current campaigns and develop a brand-new strategy to target a new audience — financial professionals — helping Ameritas expand their network.

Whether you want to garner greater brand awareness, generate conversions or both, personalized PPC with Solurein can help get you there.