CASE STUDY

Boosting Brand Awareness and Revenue Using Programmatic PPC for Insight Assurance

We used targeted programmatic PPC to increase revenue 81% for Insight Assurance.

Insight Assurance is a premier audit and compliance firm that focuses on security and regulatory assessments, including SOC 2, ISO, PCI, GDPR and other key frameworks. Established and led by seasoned industry professionals with deep Big 4 experience, the firm combines cutting-edge technology with a client-first mindset to deliver efficient and transparent auditing services.

THE CHALLENGE

Underperforming Programmatic PPC

While Insight Assurance had established a presence in the programmatic PPC space, it recognized the need to optimize performance to remain competitive. There was a strong foundation, but the company faced challenges in unlocking the full potential of its PPC investments, particularly around targeting its account-based audience.

THE SOLUTION

PPC

Ad Management

Content Creation

SEO

“Programmatic advertising uses technology to streamline the ad buying process, making it more efficient and targeted, especially in cases where account-based marketing is requested,” explained Eric Bush, senior director of paid search at Solurein.

Brafton’s priority was to refine Insight Assurance’s programmatic PPC strategy by ensuring their campaigns reached the right audience at the right moment. Given the highly specialized nature of Insight Assurance’s B2B offerings, we focused on high-value prospects most likely to benefit from their audit and compliance services.

To maximize impact, Solurein took over management of their programmatic advertising tool, also known as a demand-side platform (DSP), enabling real-time optimization and oversight of an ongoing account-based marketing campaign designed to drive measurable value and stronger ROI.

THE OUTCOME

More Eyes, More Clicks, More Revenue

32%

increase in impressions.

100%

increase in click-through rate.

81%

increase in revenue.

Brafton’s strategic overhaul of existing programmatic PPC campaigns saw increases across Insight Assurance’s impressions, CTR and revenue. These outcomes reflected not only stronger audience alignment and campaign efficiency but also a measurable return on investment from a more focused and data-driven programmatic PPC strategy.

By aligning strategy with precision targeting and hands-on campaign management, Solurein helped Insight Assurance unlock the full potential of its programmatic PPC efforts, driving meaningful growth and setting a strong foundation for continued digital success.

Ready to turn your PPC campaigns into real revenue drivers? Solurein can make it happen.