Projecting Pure Creativity To Promote Epson’s New Gaming Device Across Socials
Epson is a multinational electronics company manufacturing printers and other information- and imaging-related products. It’s one of the most well-known brands in the space, with products in family homes and commercial buildings worldwide.
Enterprise-sized businesses often have highly detailed brand guidelines. Epson, however, wasn’t afraid to deviate from its typical path — even embracing change — to produce the best social media product video possible for an energetic gamer audience.
Senior animator at Solurein, Rodrigo Luques, ran with the opportunity to use everything from fonts, colors and design ideas that differed from usual Epson marketing material to cater to their target audience.
“It was a truly fun experience working with such a big brand and having the creative freedom to push beyond the usual brand guidelines, mixing 3D animation with music and stock footage,” said Rodrigo.
These design elements played key roles in grabbing attention and engaging avid gamers — on the social media platforms they prefer — who are looking for a next-level immersive experience.
Having a predefined box of brand guidelines is essential for many marketing tasks but AJ Muffett, senior creative director at Solurein, reminds brands to create with their end goal in mind — even if it means doing something different.
“Don’t be afraid to step out of brand guidelines or cost comfort zones if it helps you reach your target audience,” AJ explains.
Video is a linchpin of modern marketing and an important asset class to consider as part of overarching marketing goals. Whether for paid social, organic social, websites, or somewhere else, video is a flexible and engaging way to connect with your target audience on the platforms where they’re already congregating.